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Jerome Peck

@jeromepeck

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Product & GTM executive at TSIA who shipped agentic AI products and moved a third of $45M ARR to digital delivery.

United States

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What I'm looking for

I'm strongest where product-market fit is unsettled: a new product finding its market, or AI changing what customers expect and what companies can deliver.

At TSIA, I led Product & Marketing through a digital transformation that moved roughly a third of a $45M ARR research and advisory business to digital delivery. Product-led growth drove 55% of new deals while the business held profitability.

I shipped TSIA Intelligence, a Microsoft Teams app, and a production enterprise MCP integration, and led the product vision and launch of The Advisor, a fully agentic, multi-agent platform. I also built the TSIA Portal, which grew to 17,000+ paid users.

Earlier, I co-founded Rule, a SaaS collaboration platform that reached 30,000+ accounts and was acquired. I also built an independent GTM and positioning practice and helped Digitopia shift from project-based work to monthly recurring revenue.

Experience

Work history, roles, and key accomplishments

Current

SVP, Product & Marketing

Current

TSIA

Aug 2021 - Present (5 years 2 months)

Led product and marketing across product management, UX, portfolio strategy, pricing, packaging, PLG, demand generation, and AI products. Built a product and UX organization from scratch and led the AI transformation of a research and advisory business.

Product Management Go To Market Strategy AI Product Strategy Agentic AI Multi Agent Systems UX Strategy Pricing Packaging Product Led Growth Demand Generation Digital Transformation Executive Leadership

VP, Product Marketing

TSIA

Feb 2020 - Aug 2021 (1 year 6 months)

Led product marketing for TSIA, contributing to revenue growth and renewal through product and commercial decisions.

Product Marketing Go To Market Strategy Strategic Positioning Brand Strategy

Independent Consultant—GTM, Product & Positioning

JSP Consulting

Jan 2015 - Dec 2019 (4 years 11 months)

Provided independent go-to-market and positioning consulting for software and advisory-industry clients, including TSIA and Treefix.

Go To Market Strategy Product Strategy Positioning Brand Strategy Web Presence

Director, Digital Solutions | Product & GTM Strategy

Digitopia

Jan 2012 - Dec 2014 (2 years 11 months)

Helped grow the agency from 6 people and $1M revenue to 20 people and $4.5M in two years, converting the business to monthly recurring revenue. Led product strategy across multiple SaaS, UX, and app design engagements.

Product Strategy Go To Market Strategy SaaS UX App Design Business Development

Co-founder—Head of Product Management & Marketing

Rule

Jan 2010 - Dec 2013 (3 years 11 months)

Co-founded a SaaS collaboration platform, owning product management and marketing from day one. Raised two funding rounds, grew to 30,000+ accounts, and led the company to acquisition.

Product Management Marketing Brand Campaigns Onboarding Self Service CSAT NPS