Open to opportunities

Barry Canty

@barrycanty

Message

I am a marketing executive specializing in AI-driven product marketing and GTM strategy.

United States

Message

What I'm looking for

I seek senior marketing or advisory roles leading AI-driven product marketing, GTM strategy, team scaling, and revenue growth for B2B SaaS or contact center organizations.

I am a forward-thinking marketing executive with 14+ years leading AI-driven product marketing, go-to-market strategy and demand generation for B2B SaaS and contact center solutions. I build and scale product marketing teams and develop content and enablement programs that accelerate revenue growth.

I have led global marketing organizations and delivered measurable results, including $100+ million in revenue growth while directing product and partner marketing and launching the AI-powered CX platform Wave iX. In earlier roles I generated a $275M new logo pipeline, increased SALs by 110%, and at a startup delivered a 93% lift in marketing-generated leads while growing website traffic by 35%.

As founder of Futures Wheel Consulting I now advise marketing and customer experience leaders on agentic AI best practices, work with early-stage providers on product marketing and brief institutional investors on market impact. I partner across product, sales and executive teams to align messaging, scale programs and drive enterprise adoption of AI-enabled CX solutions.

Experience

Work history, roles, and key accomplishments

Current

B2B Marketing Consultant

Current

Futures Wheel Consulting

Jan 2025 - Present (7 months)

Founder advising marketing and customer experience leaders on agentic AI strategies to improve lead qualification, content personalization, and operational efficiency across enterprise CX stacks.

Agentic AI Product Marketing Go To Market Strategy Sales Enablement Customer Experience Analyst Relations Consulting

Senior Vice President of Marketing

PrimeSync

Jan 2024 - Jan 2025 (1 year)

Led product marketing and GTM for an early-stage agentic AI startup, executing plans that increased marketing-generated leads by 93% and website traffic by 35%. Managed demand generation, content strategy, marketing operations, and recruited contact center sales and BDR hires.

Product Marketing GTM Strategy Demand Generation Content Strategy Sales Enablement Recruitment Agentic AI Marketing Operations

Senior Vice President of Marketing

Ibex

Jan 2020 - Jan 2024 (4 years)

Directed global B2B marketing for an AI-powered CX provider, delivering over $100M in revenue growth through product, partner marketing and the GTM for the Wave iX platform. Built PR and analyst relations practices and managed a global team of 30+.

Product Marketing Partner Marketing GTM Strategy Analyst Relations PR Team Leadership Demand Generation

Vice President of Marketing

TaskUs

Jan 2019 - Jan 2020 (1 year)

Built digital marketing and events strategy that generated a $275M new logo pipeline in 10 months and increased SALs by 110% through ABM and virtual events. Transformed a junior events team into a multichannel driver of new business.

Digital Marketing Account Based Marketing Demand Generation Events Content Marketing Marketo Salesforce Virtual Events

Vice President of Marketing

Speach First

Jan 2018 - Jan 2019 (1 year)

Led U.S. marketing and BDR teams, winning marketing-generated new logo accounts including Medtronic, Valeo and GE and launching ABM while deploying Marketo and Salesforce. Built content, lead generation and analyst relations strategies for North America.

Account Based Marketing Marketo Salesforce BDR Content Marketing Lead Generation Analyst Relations

Vice President of Marketing

MediaPlatform

Jan 2011 - Jan 2018 (7 years)

Oversaw demand generation, content, events and marketing operations for a B2B SaaS startup, driving marketing-generated over 50% of new logo revenue annually and securing accounts including Citrix, T-Mobile and Ericsson. Led analyst relations resulting in Leader placements with Gartner, Forrester and Frost & Sullivan.