KLKathleen A Larson
@kathleenalarson
Senior product marketing leader driving revenue with AI-enabled GTM.
United StatesWhat I'm looking for
I am a senior product marketing professional with deep experience leading go-to-market strategies for enterprise software. At Rocket Software I led GTM, messaging, collateral and product launches for business-critical solutions that served some of the world’s largest organizations.
My GTM plans consistently drove millions of dollars in pipeline that converted to revenue; I combine persona and buyer-journey research with data-driven content strategies to support demand generation and sales enablement.
I create and edit video scripts, blog posts, case studies, white papers, infographics and email campaigns, leveraging AI tools to increase efficiency and speed while maintaining strong, value-based messaging.
I partner across sales, product management, PR, events and creative services to deliver accountable product launches and releases; earlier roles include leading marketing, investor relations, and demand generation efforts at technology companies.
Experience
Work history, roles, and key accomplishments
RSLed go-to-market, messaging, collateral, and launches for Application Modernization, driving millions in pipeline that consistently converted to revenue and delivering repeatable, accountable product launches.
Marketing Owner
KMEN Marketing
Jan 2001 - Jan 2014 (13 years)
Provided technology companies with cost-effective marketing solutions to complete projects quickly, delivering marketing collateral and campaign support on time and within budget.
Marketing Director
New Era of Networks
Jan 1996 - Jan 2001 (5 years)
Wrote and supervised production of the company's initial marketing collateral and supported investor relations during the company's successful IPO.
Director of Marketing
ISYS/Odyssey Development
Jan 1995 - Jan 1996 (1 year)
Built a demand generation function, expanded the customer base, and created product demos to support the sales team.
Product Marketing Specialist
Unidata
Jan 1992 - Jan 1995 (3 years)
Managed partner relationships and transitioned into product marketing, developing go-to-market strategies and cross-functional collaboration to drive revenue growth.
Education
Degrees, certifications, and relevant coursework
FCFort Lewis College
Bachelor of Arts, Business Administration
Completed a Bachelor of Arts in Business Administration.
UBUniversity of Colorado Boulder
Master of Business Administration, Information Systems
Completed a Master of Business Administration with a focus on Information Systems.
Pragmatic Marketing, Inc.
Certificate, Product Management
Completed Pragmatic Marketing training focused on product management foundations and practical application.
AAAMA (American Management Association)
Certificate, Professional Communications
Completed AMA training on memorable messaging and how to write effective copy.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Salary expectations
Social media
Job categories
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