At Simply Start Transformation, I co-founded the consultancy and lead operations, turning complex processes into systems teams can use. I redesigned billing workflows and automated pricing mechanisms, driving 44% client revenue growth within 30 days.
I also architected a Real Estate Partner Portal using Airtable and Softr, with automated and AI-assisted workflows. For a global education network, I audited four HubSpot instances and designed a universal data model and phased migration strategy.
At Genentech, I supported adoption of a new internal platform, increasing daily active usage from under 5% to over 35%. In the People & Organizational Development department, I formalized class creation standards and streamlined requests, cutting operational workload by 50%.
Earlier, at Microsoft Corporation, I engineered real-time pipeline dashboards and standardized sales enablement across 90+ partners, driving more than $115M in pipeline growth. Across my work, I connect business operations, change management, CRM architecture, and practical automation.
