Open to opportunities

Ana Catarina Oliveira

@anacatarinaoliveira

Message

Dynamic leader driving CRM-driven digital transformation and high-performing teams.

Portugal

Message

What I'm looking for

I'm seeking leadership roles where I can drive CRM/cloud implementations, scale high-performing teams, and deliver strategic, client-focused solutions in an inclusive, growth-oriented culture.

I'm a dynamic leader with over 20 years' experience delivering CRM and cloud-based solutions, strategic planning, and team development across healthcare, aviation, real estate, and marketing services. I have led large teams (up to 45), scaled operations, and executed 140+ projects annually while maintaining delivery quality and strong client relationships.

I bring deep expertise in Salesforce, SAP and Marketing Cloud, plus proven strengths in change management, performance frameworks, and talent coaching. I translate complex business objectives into actionable strategies, lead multinational implementations, and focus on creating solutions that improve efficiency, engagement and business outcomes.

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Experience

Work history, roles, and key accomplishments

Current

Project Manager

Current

IQVIA

Jun 2016 - Present (9 years 5 months)

Led complex financial data migrations and Salesforce administration, integrating contracts, opportunities and SAP data to ensure data integrity and improve reporting and operational efficiency.

Data Migration Salesforce Administration Cross Functional Collaboration Data Integrity Reporting

Current

CE ODU Team Leader

Current

IQVIA

Jun 2016 - Present (9 years 5 months)

Led and scaled a commercial managed services team from 4 to 20, directing up to 45 professionals and delivering 140+ client projects annually while implementing performance frameworks and training programs.

Team Leadership Client Engagement Salesforce Marketing Cloud

Current

Consultant & Project Coordinator

Current

IQVIA

Jun 2016 - Present (9 years 5 months)

Co-led multinational Salesforce Marketing Cloud implementations, coordinated cross-functional teams, and delivered training and post-implementation optimization to improve campaign performance and engagement.

Salesforce Marketing Cloud Stakeholder Management Multinational Coordination

Chief Operating Officer

Espaço 3D

Oct 2013 - Oct 2015 (2 years)

Spearheaded commercial initiatives, sales operations and cross-functional process improvements to drive revenue growth, brand strategy and market expansion.

Operations Management Sales Operations Strategic Planning Brand Strategy

Real Estate Agent

Century21

Oct 2011 - Jul 2013 (1 year 9 months)

Conducted market research and client prospecting, managed transactions end-to-end, and negotiated contracts to deliver high client satisfaction and repeat business.

Market Research Negotiation Customer Service Prospecting

CRM Project Manager

ANA – Aeroportos de Portugal

Dec 2009 - Jul 2010 (7 months)

Led Salesforce CRM implementation for the DIMO Real Estate Department, customizing functionality and integrating systems to streamline processes and improve reporting.

Requirements Gathering System Integration Process Improvement

Sales & Marketing Coordinator

Jet Republic

Dec 2008 - Oct 2009 (10 months)

Managed sales reporting, direct marketing initiatives and lead segmentation for ownership and private jet card programs, supporting campaign execution and performance tracking.

Sales Reporting Direct Marketing Segmentation Campaign Execution

Marketing Assistant

Leilostock Companhia de Leilões S.A.

Oct 2005 - Oct 2007 (2 years)

Supported marketing strategy and brand promotion activities, contributed to promotional rollouts and competitor analysis to inform growth opportunities.

Marketing Support Strategic Planning Competitor Analysis Market Research