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Daniele PucinischiDP
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Daniele Pucinischi

@danielepucinischi

Operating Model & Process Design | Business Operations | Transformation Delivery

United Kingdom
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What I'm looking for

Looking for senior roles across business operations, operating model, transformation, programme/delivery, implementation or product operations where I can improve workflows, governance, cross-functional execution and scalable ways of working. Open to UK and European opportunities, including remote roles and relocation for the right opportunity.

Operating model and business operations specialist with 10+ years of experience designing workflows, governance structures and execution systems across complex, high-volume environments.

I help organisations turn fragmented ways of working into clearer ownership, stronger operational controls and more scalable delivery across Sales, Operations, Marketing, Finance and client delivery.

My background spans transformation delivery, process and workflow design, performance visibility, commercial control, implementation and adoption, and team enablement across multi-region operations.

Experience

Work history, roles, and key accomplishments

SM

Senior Campaign Manager & Product Dev.

S2W Media

Jun 2024 - Dec 2025 (1 year 6 months)

Led product discovery and workflow digitisation alongside senior campaign responsibilities. Mapped operational processes into requirements, process maps and system logic for technical partners; supported integrated operations-platform scoping and intent-data discovery; and introduced governed AI-supported post-campaign workflows to strengthen analysis and commercial decision-making.

SM

Senior Campaign Manager

S2W Media

May 2019 - May 2024 (5 years)

Designed and embedded S2W’s delivery operating foundations across Campaign Management, Operations, Sales, Marketing and Finance. Standardised lifecycle governance, handovers, approval controls and reporting; built portfolio and commercial-control systems; managed 650+ campaigns across 80+ client accounts and $5.3M+ revenue; and trained eight Campaign Managers.

Estates Gazette (EG), Reed Business Information - RELX Group logoEG

Campaign Data Manager

Jun 2018 - Mar 2019 (9 months)

Introduced data-governance and campaign-operations controls across a shared multi-brand database. Restructured and validated Salesforce account data ahead of Oracle Eloqua integration, improved regional segmentation and combined Eloqua with Adobe Analytics reporting. Led a controlled deliverability recovery that restored full capability within four weeks.

CBS Interactive logoCI

Campaign Manager

Jun 2013 - May 2018 (4 years 11 months)

Owned multi-channel campaign delivery in Adobe Campaign and coordinated BDR project teams across EMEA, North America and LATAM. Introduced standardised briefing and execution frameworks, improved KPI and commission reporting, and created API lead-delivery guides, onboarding routines and quality controls to strengthen consistency and visibility.

Education

Degrees, certifications, and relevant coursework

University of Rome Tor Vergata logoUV

University of Rome Tor Vergata

Bachelor, Cultural Heritage & Tourism Management

Bachelor of Cultural Heritage & Tourism Management degree from the University of Rome Tor Vergata.

University of Zaragoza logoUZ

University of Zaragoza

Erasmus Exchange Program, Exchange Program

Erasmus Exchange Program at the University of Zaragoza.

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