Alena Alyeva
@alenaalyeva
I improve business operations by redesigning workflows, automating routine work, and building SOPs that stick.
What I'm looking for
I've improved operations at Align Technology, 3M, and IHG by mapping bottlenecks, redesigning workflows, and turning better ways of working into practical SOPs. At Align, I reduced CRM case and order resolution time by 30% and cut event registration from hours to five minutes.
I built a structured library of 50+ SOPs for EMEA teams, automated routine notifications and status updates to save 16+ hours monthly, and worked daily in Salesforce across case routing, reports, access, data quality, contracts, and event campaigns. At 3M, I delivered more than EUR 10,000 in annual savings through vendor management, SLA enforcement, invoice accuracy, reporting, and standardised administrative processes.
More recently, I've worked in brand design and built an automated subscription flow in Make, giving me firsthand experience of how marketing and creative teams operate. I'm now returning to business operations, where my depth is, bringing seven years of remote collaboration across teams in the US, Mexico, Costa Rica, Poland, and Germany.
Experience
Work history, roles, and key accomplishments
Brand Designer
Dahua Technology
Mar 2026 - Present (5 months)
Developed key visuals and campaign concepts for marketing initiatives across Russia and CIS markets. Produced go-to-market materials end to end, including presentations, landing page blocks, digital banners, print layouts, and event collateral.
Career Break — Relocation
Self Employed
Feb 2024 - Feb 2026 (2 years)
Relocated from Serbia to Portugal and completed the residency and settling-in process. Built an automated subscription flow for an independent practitioner's website using Make.
Freelance Graphic Designer
Imou (Dahua group)
Feb 2023 - Jan 2024 (11 months)
Designed social media and campaign content for the Russia and CIS markets across three channels. Localised product catalogues and go-to-market materials for regional launches.
Owned end-to-end improvement of the order-to-cash and customer service flow, redesigning case routing, workflow rules, and templates. Reduced case and order resolution time by 30% and cut registration for doctors and clinic managers from hours to 5 minutes.
Reduced monthly travel spend by more than EUR 3,000 and delivered more than EUR 10,000 in annual savings by tightening vendor management, enforcing SLAs, improving invoice accuracy, and standardising SOPs. Sourced and selected new travel and hotel vendors, including site visits and rate negotiation.
Project Operations Coordinator
Open Cybertechnologies LLC
Jan 2015 - Sep 2015 (8 months)
Ensured on-time project delivery through process documentation (SOP / RACI), cross-functional coordination, and structured task tracking.
Executive Operations Assistant
WTC Moscow, Crowne Plaza (IHG)
Jun 2011 - Jul 2014 (3 years 1 month)
Supported internal operations and executive workflows, contributing to a 9.1 Booking.com rating through improved process control, stakeholder communication, and event operations documentation.
Education
Degrees, certifications, and relevant coursework
Contented
Web Design (UX Foundations), Web Design
2023 - 2024
Web Design (UX Foundations) course from Contented, from August 2023 to February 2024.
Design Express
Brand & Communication Design, Brand & Communication Design
2022 - 2023
Brand & Communication Design course from Design Express, from November 2022 to February 2023.
Plekhanov Russian University of Economics
Bachelor's in Economics, Economics
2009 - 2014
Bachelor's in Economics from Plekhanov Russian University of Economics, Moscow, from September 2009 to April 2014.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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