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JD O'Connor

@jdoconnor

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Global RevOps & MarTech Architect bridging full-stack engineering with commercial B2B SaaS growth.

South Africa

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What I'm looking for

I'm seeking remote and global advisory engagements where I can improve Revenue Operations, architect MarTech ecosystems, connect commercial and engineering teams, and drive technical efficiency for SaaS growth.

Global Digital Director and RevOps/MarTech Architect with 15+ years of experience bridging full-stack software development with commercial GTM strategy across LegalTech SaaS, digital agencies, e-commerce, and enterprise telematics.

At Dye & Durham, I architected a global HubSpot Enterprise to Salesforce integration for a $500M+ pipeline across 3 continents, establishing a single source of truth and 100% lead-to-revenue attribution. I engineered the "Campaign-in-a-Box" framework, cutting regional deployment times by 70% (from 2 weeks to 24 hours), and built Power Automate workflows that saved 15+ hours/week per regional team.

At Succeed Group, I expanded digital delivery capacity by 25% via Zapier and Make middleware automations, and restructured client reporting around CAC/LTV modeling for a 200+ account portfolio. My technical stack spans HubSpot Enterprise, Salesforce, Power Automate, BigQuery, SQL, Looker Studio, GA4, PHP, and MySQL.

I also serve as a Part-Time Lecturer teaching Advanced Digital Marketing, Data Analytics, and AI Integration. I am highly experienced in managing cross-functional operations and distributed teams across North America, Europe, and APAC.

Experience

Work history, roles, and key accomplishments

Director, Digital Marketing

Dye & Durham

Jan 2024 - Jul 2026 (2 years 6 months)

Led global MarTech & RevOps strategy for a $500M+ pipeline legal-tech SaaS across AMER, EMEA, & APAC. Built HubSpot-to-Salesforce integration for 100% lead attribution. Deployed "Campaign-in-a-Box" framework, cutting launch turnaround by 70%. Built Power Automate workflows, saving 15+ hrs/wk per regional team. Audited tech stack, saving 15% in annual licensing.

BigQuery HubSpot Salesforce Power Automate SQL Revenue Operations Marketing Automation Data Governance GTM Strategy

Marketing Director

Succeed Group

Jan 2022 - Dec 2024 (2 years 11 months)

Directed agency marketing operations & GTM execution across 200+ client accounts and internal SaaS products. Built Zapier & Make.com middleware automations, boosting delivery capacity by 25%. Led GTM execution for SaaS accounts, translating technical features for C-suite buyers. Restructured analytics around CAC/LTV modeling to secure client renewals.

Zapier Make.Com GTM Strategy Marketing Operations Google Analytics Asana Lead Generation

Head of Marketing & Development

BrandHubb

Nov 2018 - Dec 2021 (3 years 1 month)

Served as technical and strategic lead between Marketing and Engineering for e-commerce and SaaS platform builds. Engineered programmatic SEO architecture via dynamic templates, driving 3x organic growth in 18 months. Hard-coded attribution tracking into platform builds across PHP, WordPress, & WooCommerce. Managed full-stack DTC acquisition.

Programmatic SEO PHP MySQL WordPress WooCommerce Ecommerce Web Attribution Tracking

Marketing Specialist

ASUS

Jan 2017 - Jan 2018 (1 year)

Managed channel marketing operations and digital launch execution for a global consumer electronics hardware vendor. Allocated Market Development Funds (MDF) and managed partner relationships to maximize retail campaign ROI. Coordinated regional product launches, synchronizing digital assets across retail channels.

Channel Marketing Market Development Funds Governance Product Launch Channel Partner Management

Web Developer (International)

MiX Telematics

Jan 2011 - Dec 2017 (6 years 11 months)

Managed global web infrastructure, localization, and early MarTech deployment across 7 international operating regions. Maintained web infrastructure and CMS instances, ensuring 99.9% uptime and regional compliance. Executed initial rollout of Salesforce Pardot drip campaigns for automated lead nurturing. Hand-coded custom microsites in HTML/CSS/PHP.

Salesforce HTML5 Pardot CSS PHP CMS Management Web Infrastructure