Pheello Mahloko

Led end-to-end execution of 15+ digital campaigns managing R40,000+ monthly ad budgets and delivering a 35% average ROI; drove UX and SEO improvements that increased conversions by 15% and organic traffic by 60%.

Designed omnichannel campaigns combining Google Ads and influencer partnerships that drove 20% YOY sales growth and improved CPA by 12% through channel reallocation and performance analysis.

Implemented Agile processes and secured R500k+ in new contracts by pitching to clients; reduced project timelines 20% and improved client satisfaction by 30%.

Expanded distribution to 30 new stores and generated R2M+ in annual revenue through targeted retailer outreach and negotiated agreements with key accounts, achieving 98% order fulfilment accuracy.

Executed sales strategies across direct and chain accounts, increasing market share by 12% in Gauteng and achieving 100% of annual sales targets through strategic merchandising and account onboarding.

Generated R2M+ in opportunities through cold calling and tendering, authored technical proposals and achieved a 40% win rate on bids while improving lead follow-up efficiency by 35%.

Launched and scaled a multilingual e-commerce business to break-even within 18 months, managing a team of 5 and handling content, logistics, and 200+ monthly orders, increasing brand awareness 50%.

Completed Google Display Ads & Search Certification demonstrating proficiency in Google advertising platforms and search/display campaign management.

Completed the Inbound Marketing Certification covering inbound methodology, content strategy, and lead nurturing techniques.

Completed an executive education program through GAP Executive Education in partnership with Emory University's Goizueta Business School in 2023.

Completed a Digital Marketing program at the University of Stellenbosch Business School in 2014, covering SEO, content marketing, and digital strategy.

Completed coursework in Content Marketing, SEO, and Digital Copywriting focused on content strategy and search optimization techniques.

Earned Microsoft Certified System Administrator certification covering Microsoft systems administration skills and server management.

Earned a Bachelor of Arts in Integrated Marketing Communication, focusing on marketing, communications, and related disciplines.

Completed Grade 12 (Matric) at Hoërskool Louw Wepener, graduating in December 1998.