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Yolandi Erasmus

@yolandierasmus

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Digital growth strategist specialising in CRM, automation, and lifecycle architecture.

South Africa

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What I'm looking for

I seek remote roles (perm/fixed/contract) with strategic ownership, systems thinking, and measurable growth outcomes where I can architect CRM and automation to drive acquisition, conversion, and retention.

I am a strategic and creatively driven digital growth leader with 15+ years' experience designing and optimising end-to-end marketing ecosystems for service-based, founder-led, and scaling businesses.

I blend systems thinking with creative insight to architect CRM frameworks, automation, funnels, and content-led growth strategies that drive measurable outcomes for acquisition, conversion, and retention.

As founder and consultant I have implemented full-funnel systems for 6- and 7-figure brands, improved audience engagement by up to 65%, and built reporting dashboards that connect marketing performance to commercial outcomes.

I partner with founders and leadership teams as a strategic growth advisor, focusing on platform optimisation, workflow automation, and data-informed decision-making to reduce manual work and increase lead quality and client retention.

Experience

Work history, roles, and key accomplishments

Current

Founder & Digital Growth Strategist

Current

My Go 2 Girl

Jan 2017 - Present (9 years)

Designed and implemented full-funnel digital marketing systems for 6- and 7-figure service businesses, improving audience engagement by up to 65% and increasing client conversion and retention through CRM and automation architecture.

Marketing Automation Email Marketing Analytics Conversion Rate Optimization Reporting Workflow Design

Strategic Ecosystem Consultant

Founder Institute

Jan 2021 - Dec 2023 (2 years 11 months)

Led CRM, partner ecosystem, and communication flow design for accelerator programmes across multiple regions, designing scalable onboarding and lead management systems that improved operational efficiency and founder engagement.

CRM Automation Onboarding Analytics Program Operations Workflow Optimization

Sales & Marketing Consultant

Renerergy

Jan 2018 - Dec 2018 (11 months)

Implemented CRM and automated nurture campaigns for clean-energy initiatives, improving lead conversion and engagement through structured lifecycle communications.

CRM Marketing Automation Campaign Strategy Performance Tracking

Medical Device & Systems Sales Exec

UDoTest

Jan 2013 - Dec 2018 (5 years 11 months)

Managed sales of medical devices and systems, driving revenue growth and client relationships through consultative sales and territory management.

Sales Strategy Account Management Consultative Selling CRM Territory Management Client Relationships

Sales Consultant

IncuBeta Holdings

Jan 2007 - Dec 2013 (6 years 11 months)

Provided sales consulting and business development services, supporting early-stage ventures with go-to-market activities and client acquisition strategies.

Business Development Sales Consulting Client Acquisition & Strategy CRM Pipeline Management