Open to opportunities

Devon Llywellyn User

@devonllywellynuser

Digital Agency Operations Director driving MSP & B2B growth through disciplined delivery, governance, and ROI-focused execution.

South Africa

Message

What I'm looking for

I’m looking to lead agency operations for MSP and B2B technology marketing, building SOP-driven delivery governance, KPI dashboards, and capacity routines that improve ROI, throughput, and profitability—especially across distributed teams and fast-moving growth turnarounds.

I’m a strategy and operations leader with 17+ years of experience building the operating discipline behind digital agencies and B2B growth functions, with a strong fit for digital agency operations environments serving MSPs, IT services, and B2B technology clients. I’m directly familiar with MSP marketing operations demands, including SEO, content, web, paid media, email, social, automation, lead generation, reporting, client ROI, and delivery accountability.

Recently, I serviced a portfolio of 79 US-based MSP clients, coordinating operational execution, workflow governance, reporting rhythms, quality control, and cross-functional delivery across distributed teams. I’ve built and professionalised founder-to-scale operating models using SOPs, ownership clarity, KPI cadence, capacity visibility, and executive-level accountability—moving fragmented delivery into structured systems that protect margins and improve performance.

Experience

Work history, roles, and key accomplishments

Current

Founder & Strategic Director

Current

Republic Digital Consultancy

Mar 2015 - Present (11 years 4 months)

Founded and led an advisory firm providing strategic growth, digital transformation, and operations guidance for founder-led businesses and B2B organisations. Directed multi-disciplinary digital delivery and built operating systems, decision structures, governance controls, and reporting/accountability frameworks.

Digital Transformation Growth Strategy SOPs Playbooks SEO Content Web Paid Media Social Media PR Reputation Management Analytics Go To Market Strategy Client delivery governance Supplier Governance Executive Advisory

Interim VP Ops & Marketing

Digital Authority Partners

Dec 2024 - Jun 2025 (6 months)

Stabilised and professionalised a cross-border digital division, aligning operational workflows, people coordination, delivery governance, and marketing integration for distributed teams. Led SEO, content, paid, web, reporting, and client-service operating structures across a portfolio of US-based MSP clients.

Agency Operations SEO Content Operations Paid Media Web Operations Email Marketing Account Coordination Quality Control SOPs

Head of International Biz Dev

Pulse Media

Jan 2020 - Dec 2021 (1 year 11 months)

Held executive responsibility for cross-border expansion, operational readiness, and commercial development across multiple African markets. Built market-entry and operational readiness frameworks and coordinated leadership, sales, editorial, operations, and commercial teams around growth priorities.

International Business Development Market Entry Strategy Commercial Partnerships Operational Readiness Stakeholder Management Cross functional Leadership Sales Strategy

PR & Marketing Specialist → Officer

El Jaquiz Creative Hub

Feb 2009 - Mar 2015 (6 years 1 month)

Progressed from PR and marketing specialist roles into marketing officer responsibilities, supporting communications, PR, and campaign delivery for regional and international clients. Built client-service and campaign execution capabilities across reputation, content/brand communication, and cross-cultural stakeholder management.

Public Relations Marketing Campaign Execution Client Services Stakeholder Management Reputation Management Brand Communications Project Execution