Marco Shawe

Lead full-stack B2C and B2B marketing including strategy, team management, budgeting and P&L oversight; drive brand positioning, automation, lead generation and paid acquisition to grow revenue and efficiency.

Implemented and optimized cross-channel digital campaigns (Google, Facebook, Bing, CTV, remarketing), automated reporting dashboards, improved analytics and enhanced e-commerce customer journeys to increase campaign ROI.

Delivered front-end web development and social media marketing, built WordPress sites with Divi, produced analytics reports and managed paid search and SEO to support brand planning and in-store activations.

Managed field marketing operations, budgets, staff coordination and events; implemented in-store structures, conducted training and drove direct marketing and sales activations to increase retail performance.

Owned lead generation and client sourcing activities, supported VAT reclaim processes, and organized meetings and events to drive business development and reporting outcomes.

Recruited, processed and coordinated promoters, managed bookings and training, and acted as liaison between promoters and management to improve field operations and program consistency.

Supported digital marketing, paid search, SEO and content creation; managed the affiliate program, handled payments and customer queries, and contributed to product marketing and market research.

Performed direct sales, merchandising and customer consultations at events and retail locations, improving client engagement and supporting promotional activities.

Completed the Fundamentals of Brand Management certification via Alison.

Achieved Google Analytics and Google Ads Search certifications through Google Skillshop.

Completed the Inbound Marketing certification from HubSpot Academy.

Completed courses in Behavioural Economics and Neuromarketing, Business Management and Entrepreneurship, and Marketing Fundamentals on Udemy.