Lyndee Maharaj - Marketing Strategist & Data Analytics Specialist - The DeVries Law Group Portfolio | Himalayas
Lyndee MaharajLM
Looking for a job

Lyndee Maharaj

@lyndeemaharaj

Dynamic digital marketing strategist with 7+ years of experience.

South Africa

What I'm looking for

I am looking for a role that allows me to leverage my digital marketing expertise while fostering a collaborative and innovative company culture.

I am a dynamic and results-driven marketing and technical specialist with over 7 years of experience delivering performance-focused campaigns and software-driven solutions across various industries, including law, SaaS, automotive, retail, and real estate. My expertise lies in digital marketing strategy, paid media, SEO, data analytics, and content creation. I have a proven track record of leading high-level campaign planning, team leadership, and executive reporting, all while maintaining high standards of performance and ROI tracking.

Throughout my career, I have successfully created and managed digital marketing strategies that have led to significant increases in qualified inbound leads. My freelance experience includes ghostwriting, software engineering, and full-stack development, where I have developed automotive software tools and managed IT infrastructure. I am skilled in various technologies, including Adobe Suite, WordPress, Google Data Studio, and Python, which I leverage to create effective marketing solutions tailored to specific business needs.

Experience

Work history, roles, and key accomplishments

TP
Current

Marketing Strategist & Data Analytics Specialist

The DeVries Law Group Portfolio

Jan 2022 - Present (3 years 5 months)

Led comprehensive digital marketing strategies across law, home services, and SaaS industries, achieving a combined 38% year-over-year increase in qualified inbound leads. Implemented full marketing roadmaps, managed campaign budgets, and built advanced data tracking models for ROI calculation.

WS
Current

Software Engineer & Technical Marketer

WeFuturetech, iXist, Labsoft Solutions

Jan 2017 - Present (8 years 5 months)

Developed automotive software tools for electronic programming and diagnostics, including embedded systems work. Designed and coded CRM and website solutions using Python, PHP, and JavaScript stacks, while also authoring technical manuals and product documentation for SaaS and automotive software.

AE

Marketing & Embedded Systems Specialist

AG Electronics

Jan 2019 - Dec 2022 (3 years 11 months)

Managed company sales website and social media profiles, expanding brand presence and leading Facebook and Google PPC campaigns that increased sales leads by 25%. Programmed, diagnosed, and maintained embedded automotive electronic systems while also managing IT infrastructure for over 30 devices.

Education

Degrees, certifications, and relevant coursework

EA

Eskills Academy

Master of Information Systems and Cybersecurity, Information Systems and Cybersecurity

Focused on cybersecurity strategies, data protection, and advanced information systems management.

MS

Max Business School

Master of Business and Digital Marketing, Business and Digital Marketing

Specialized in digital marketing strategies, consumer behavior analysis, and business development.

UP

University of the People

Bachelor of Science, Computer Science

Emphasis on software development, algorithms, and database management systems.

OA

Oxford Home Academy

Certificate, Digital Marketing

Covered SEO, social media marketing, PPC campaigns, and content marketing strategies.

SA

Shaw Academy

Certificate, Web Development

Gained expertise in HTML, CSS, JavaScript, and responsive web design.

DS

De Kuilen High School

NSC: Grade 12, General Studies

Achieved strong academic performance with a focus on mathematics and science.

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