LMLyndee Maharaj
@lyndeemaharaj
Dynamic digital marketing strategist with 7+ years of experience.
South AfricaWhat I'm looking for
I am a dynamic and results-driven marketing and technical specialist with over 7 years of experience delivering performance-focused campaigns and software-driven solutions across various industries, including law, SaaS, automotive, retail, and real estate. My expertise lies in digital marketing strategy, paid media, SEO, data analytics, and content creation. I have a proven track record of leading high-level campaign planning, team leadership, and executive reporting, all while maintaining high standards of performance and ROI tracking.
Throughout my career, I have successfully created and managed digital marketing strategies that have led to significant increases in qualified inbound leads. My freelance experience includes ghostwriting, software engineering, and full-stack development, where I have developed automotive software tools and managed IT infrastructure. I am skilled in various technologies, including Adobe Suite, WordPress, Google Data Studio, and Python, which I leverage to create effective marketing solutions tailored to specific business needs.
Experience
Work history, roles, and key accomplishments
Marketing Strategist & Data Analytics Specialist
The DeVries Law Group Portfolio
Jan 2022 - Present (3 years 5 months)
Led comprehensive digital marketing strategies across law, home services, and SaaS industries, achieving a combined 38% year-over-year increase in qualified inbound leads. Implemented full marketing roadmaps, managed campaign budgets, and built advanced data tracking models for ROI calculation.
Software Engineer & Technical Marketer
WeFuturetech, iXist, Labsoft Solutions
Jan 2017 - Present (8 years 5 months)
Developed automotive software tools for electronic programming and diagnostics, including embedded systems work. Designed and coded CRM and website solutions using Python, PHP, and JavaScript stacks, while also authoring technical manuals and product documentation for SaaS and automotive software.
Marketing & Embedded Systems Specialist
AG Electronics
Jan 2019 - Dec 2022 (3 years 11 months)
Managed company sales website and social media profiles, expanding brand presence and leading Facebook and Google PPC campaigns that increased sales leads by 25%. Programmed, diagnosed, and maintained embedded automotive electronic systems while also managing IT infrastructure for over 30 devices.
Education
Degrees, certifications, and relevant coursework
Eskills Academy
Master of Information Systems and Cybersecurity, Information Systems and Cybersecurity
Focused on cybersecurity strategies, data protection, and advanced information systems management.
Max Business School
Master of Business and Digital Marketing, Business and Digital Marketing
Specialized in digital marketing strategies, consumer behavior analysis, and business development.
University of the People
Bachelor of Science, Computer Science
Emphasis on software development, algorithms, and database management systems.
Oxford Home Academy
Certificate, Digital Marketing
Covered SEO, social media marketing, PPC campaigns, and content marketing strategies.
Shaw Academy
Certificate, Web Development
Gained expertise in HTML, CSS, JavaScript, and responsive web design.
De Kuilen High School
NSC: Grade 12, General Studies
Achieved strong academic performance with a focus on mathematics and science.
Tech stack
Software and tools used professionally
Availability
Location
South AfricaAuthorized to work in
Website
labmaharaj.comSalary expectations
Social media
Job categories
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