Kopano Sepeng
@kopanobsepeng
Performance marketing manager optimizing full-funnel growth and paid media performance to drive revenue.
South AfricaWhat I'm looking for
I’m a performance-driven marketing specialist with 8+ years of experience across paid media, growth strategy, and marketing operations. I specialise in building and optimising full-funnel systems that drive measurable revenue growth, connecting acquisition, conversion, and retention beyond campaign-level metrics.
In my current role, I own end-to-end performance across Google Ads and Meta Ads, managing multiple client accounts focused on lead generation and revenue growth. I’ve increased lead generation by 25% and conversion rates by 30% within 3 months by optimising funnels, budgets, audiences, and creative testing, while improving ROI by 20%.
I’ve also led multi-channel growth efforts across UK and Canadian markets, developing and executing strategies spanning paid media, SEO, and email marketing. Earlier, I grew website traffic by 30% and lead generation by 23% through funnel optimisation, PPC improvements, and landing page and user journey enhancements.
I thrive in performance-focused environments where speed, accountability, and clear communication matter. I bring strong conversion tracking, reporting, and automation skills—turning performance data into actionable insights that improve end-to-end results.
Experience
Work history, roles, and key accomplishments
Digital Marketing Specialist
Arnold Marketing
Mar 2024 - Present (2 years 2 months)
Owned end-to-end paid media performance across Google Ads and Meta Ads, improving lead generation by 25% and conversion rates by 30% within 3 months. Increased ROI by 20% by optimizing audience targeting, creative testing, and budget allocation ($20K–$100K/month).
Digital Marketing Executive
Nexxt Intelligence
Sep 2023 - Mar 2024 (6 months)
Developed and executed multi-channel growth strategies across paid media, SEO, and email marketing for UK and Canada markets (remote). Built and optimized lead generation funnels and marketing systems, translating performance data into actionable optimization plans.
Digital Marketing Specialist (Pro Tem)
Pro Tem Talent Advisory
Aug 2022 - Sep 2023 (1 year 1 month)
Led full-funnel marketing strategy, increasing website traffic by 30% and lead generation by 23%. Improved PPC performance by increasing conversions by 15% and reducing CPC by 8%, while driving landing page optimization and marketing automation.
Digital Marketer & Sales Executive
VTN Communications × Herotel
Jul 2021 - Jul 2022 (1 year)
Executed SEO and paid marketing initiatives, increasing organic traffic by 12.5% and improving conversion rates by 9.5% through funnel and landing page optimization. Contributed to a 27.8% increase in sales through integrated marketing efforts and performance reporting.
Digital Transformation & Sales Exec
Stock Market Dynamics
Dec 2020 - Jun 2021 (6 months)
Managed PPC campaigns, improving ROI by 10% and reducing CPC by 6.8% through ongoing optimization. Executed digital campaigns across social media and email and used performance analysis to improve marketing and sales outcomes.
Education
Degrees, certifications, and relevant coursework
University of the Free State
Bachelor of Arts (BA), Media & Communication Sciences
Earned a BA in Media & Communication Sciences from the University of the Free State.
Tech stack
Software and tools used professionally
Availability
Location
South AfricaAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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