Andrew Paterson

Marketing that doesn’t drive performance is noise. I cut through that. What I do is build strategy that scales, campaigns that convert, and marketing engines that actually move the needle.

With nearly two decades under my belt, I’ve delivered R100M to R1B in revenue, led billion-rand GTM strategies, and built marketing teams that don’t just work, they win. I sit at the intersection of data, creativity, and commercial growth, and I bring all three into sharp alignment to drive results that matter.

In my current role, I’ve driven digital transformation in PropTech, helped scale national expansion by over 30%, and shape company-wide strategy as part of the EXCO. I’ve led teams, built platforms, and executed campaigns that outperform, not just impress.

But beyond numbers and execution, I’m wired for impact. I believe in bold ideas backed by data, innovation with purpose, and marketing that leads from the front. Whether it’s AI-driven optimisation, disruptive brand positioning, or customer-centric models. I build marketing that grows companies and challenges norms.

If you want a marketing leader who brings strategic firepower, operational excellence, and zero tolerance for average, we should talk.