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Jason Nicol

@jasonnicol

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I build SaaS product portfolios, go-to-market strategies, and customer retention growth.

United States

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I've led product, customer success, and go-to-market work across SaaS, streaming media, and digital platforms for more than 20 years.

At Genasys, I partner with Product and Sales leadership on roadmap priorities, pricing, and customer feedback for a mission-critical multi-product SaaS platform. I lead a global organization supporting $34M TCV and a 96% gross revenue retention rate.

At Visaic, I helped build a media distribution and video platform from the ground up, directing go-to-market strategy from zero to more than $1M in first-year revenue. I owned positioning, pricing, packaging, partnerships, proposals, demos, and the executive product narrative.

Earlier, I delivered international streaming implementations at UCast and supported more than $13M in new business at NeuLion. My background also includes product management, program management, launches, and go-to-market operations at DivX, Viva! Vision, American Greetings Interactive, Vivendi Universal Games, Leveledge, and IBM Global Services.

Experience

Work history, roles, and key accomplishments

Current

VP, Customer Success

Current

Genasys

Jan 2021 - Present (5 years 9 months)

Key executive reporting to the CEO, partnering with Sales and Product leadership on roadmap priorities, pricing strategy, and customer feedback loops. Led global organization supporting $34M TCV while achieving 96% gross revenue retention and improving team efficiency by 60%.

Customer Success SaaS Product Strategy Pricing Customer Journey Mapping Team Leadership Revenue Retention

VP, Product Marketing & Partnerships

Visaic, Inc.

Jan 2019 - Dec 2021 (2 years 11 months)

Founding leadership team member building a media distribution and video platform from the ground up. Directed go-to-market strategy from zero to $1M+ in first-year revenue, owning product positioning, pricing, packaging, and partnerships.

Product Marketing Go To Market Strategy Pricing Packaging Partnerships Product Positioning Sales Engineering

VP, Services

UCast

Jan 2018 - Dec 2019 (1 year 11 months)

Led international go-to-market services and delivery across the United States, Southeast Asia, and Africa. Delivered large-scale product implementations and created operational systems and delivery models for video distribution.

Go To Market Service Delivery Operations International Expansion

Sr. Sales Engineer

NueLion

Jan 2015 - Dec 2018 (3 years 11 months)

Key contributor to pre-sales and strategic deal support for global OTT and streaming clients. Assisted the worldwide team in capturing over $13M of new business over a six-month period and built a target list of 65 potential customers.

Pre Sales Sales Engineering OTT Streaming Market Research Lead Generation Strategic Deals

Sr. Program Manager, DivX Products & Services

DivX

Jan 2009 - Dec 2015 (6 years 11 months)

Held progressive senior roles across product management, program management, and go-to-market operations, supporting digital media, gaming, and early internet companies. Led global product launches and managed distributed teams.

Program Management Product Management Go To Market Digital Media Team Management