Jasmine Soto

I am a marketing automation and implementation leader with six years of experience across SaaS, marketing technology, and enterprise software, including roles at Adobe and Hitachi Vantara. I specialize in orchestrating complex platform implementations, directing technical projects, and elevating data ecosystems to deliver measurable business outcomes.

I have led enrichment of 6M+ Marketo records and designed custom APIs to streamline lead routing between Marketo and Salesforce, improving data quality and attribution. I train global teams, produce comprehensive documentation, and build scalable processes that accelerate onboarding and adoption.

In prior technical solutions and customer experience roles, I managed end-to-end client onboarding, optimized enterprise Marketo instances, and authored technical documentation that improved campaign performance and internal enablement. I partner with cross-functional teams and engineers to translate technical capabilities into business outcomes and influence product direction.

I am results-oriented, focused on data integrity, operational efficiency, and sustained platform engagement, and I seek to drive high-value customer outcomes through thoughtful automation, training, and cross-team alignment.