annalisa mondello
@annalisamondello
Strategic marketing leader with 6+ years of digital marketing experience.
What I'm looking for
I am a strategic marketing leader with over six years of experience in scaling growth for companies across fashion, travel, and digital services. My expertise lies in leading global teams and driving revenue through performance marketing, achieving over €100K per month through affiliates and internal paid media. I excel in crafting high-converting content strategies that resonate across both paid and organic channels.
Currently, I serve as the Marketing Manager at Atlantic Business Labs, where I developed go-to-market strategies that boosted lead acquisition by 38% through paid media platforms like Meta, Google, and LinkedIn. My previous role as Senior Digital Marketing Manager at Conversion Media allowed me to manage full-funnel digital campaigns, significantly increasing client CTR and engagement. I take pride in leading a talented marketing team, ensuring we meet our KPIs while maintaining creative excellence.
In addition to my professional experience, I am also an office lecturer in Social Media Marketing at Etna Digital Academy, where I have trained over 100 students in practical campaign execution and strategy planning. My passion for digital marketing and commitment to mentorship drives me to continually seek innovative solutions and strategies in this ever-evolving field.
Experience
Work history, roles, and key accomplishments
Marketing Manager
AtlanticBusinessLabs
Jan 2025 - Present (7 months)
Developed go-to-market strategies that boosted lead acquisition by 38% by paid media (Meta, Google, LinkedIn). Launched LinkedIn Ads with 4.5x ROAS and refined funnel performance.
Office Lecturer in Social Media Marketing
EtnaDigitalAcademy
Jan 2024 - Present (1 year 7 months)
Taught modules on Paid Social, Organic Strategy, and Analytics. Trained 100+ students with hands-on campaigns and mentorship.
Senior Digital Marketing Manager / Head of Affiliates
ConversionMedia
Jan 2019 - Present (6 years 7 months)
Managed full-funnel digital campaigns across fashion, travel, finance, and beauty. Increased client CTR by +34% and engagement by +56%.
Tutor
Sole 24 Ore Business School
Jan 2022 - Present (3 years 7 months)
Supported 20+ students across sessions for the Master in Social Media Management program. Delivered support in Meta Ads, landing pages, and strategy planning.
Digital Marketing Specialist
Commerciali Digitali
Feb 2019 - Present (6 years 6 months)
Specialized in SEO, SEM, Email Marketing, and Funnel Optimization. Achieved +50% growth in qualified leads.
Education
Degrees, certifications, and relevant coursework
UNIVERSITA’ DEGLI STUDI DI CATANIA
Bachelor of Business Economics, Business Economics
2015 - 2015
Studied Business Economics, acquiring foundational knowledge in economic principles and business management. Developed analytical and problem-solving skills relevant to the business world.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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