Dario De Luca
@dariodeluca
Marketing specialist driving lead generation, paid media, and SEO with marketing automation expertise.
ItalyWhat I'm looking for
I am a marketing specialist with experience managing online and offline projects, skilled at leading PPC campaigns (Meta, Google Ads, LinkedIn Ads), optimizing websites for SEO, and building landing pages that convert. I am adept at using WordPress, Elementor, Zapier and Sendinblue to create marketing automations and streamline workflows.
My career includes senior marketing responsibilities at Union Gas e Luce, where I managed corporate websites, OOH and online campaigns, event organization, brand reputation monitoring and lead generation for commercial teams. I have run paid advertising across major platforms, coordinated external agencies, and supported new store openings and partnership management.
I bring strong reporting and teamwork skills, hands-on experience with analytics and CRM-related tools, and a background in general management and communications. I seek opportunities where I can scale lead generation, optimize performance marketing, and build automated customer journeys that support business growth.
Experience
Work history, roles, and key accomplishments
Marketing Specialist
Union Gas e Luce
Feb 2020 - Present (5 years 7 months)
Manage corporate websites and PPC campaigns (Google Ads, Meta) to drive lead generation and store openings; organized events and OOH campaigns while improving brand reputation via Trustpilot projects.
Digital Marketing Specialist
Gruppo Balletta
Feb 2019 - Aug 2020 (1 year 6 months)
Managed group social media and corporate LinkedIn communication, created and monitored paid advertising (LinkedIn, Google Ads, Facebook) and coordinated external agencies for online/offline graphic production.
Reporting Operations Assistant
Agrelli & Basta
Jun 2018 - Jan 2020 (1 year 7 months)
Created and monitored online campaigns (LinkedIn, Google Ads, Facebook), ran lead generation and email marketing, coordinated external developers and designers, and produced campaign reporting.
Education
Degrees, certifications, and relevant coursework
Stoà - Istituto di Studi per la Direzione e Gestione d'Impresa
Master in General Management, General Management
2018 - 2018
Completed a Master in General Management focused on business direction and management practices during 2018.
Ninjamarketing
Course in Digital Marketing, Digital Marketing
2017 - 2018
Attended a Digital Marketing course at Ninjamarketing from September 2017 to May 2018.
UBUniversità Suor Orsola Benincasa
Laurea in comunicazione pubblica ed impresa, Public and Corporate Communication
2015 - 2017
Earned a degree in Public and Corporate Communication from Università Suor Orsola Benincasa between 2015 and 2017.
UIUniversità degli Studi di Napoli Federico II
Laurea triennale in Scienze Politiche, Political Science
2011 - 2015
Completed a three-year degree in Political Science at the Università Federico II from 2011 to 2015.
Tech stack
Software and tools used professionally
Availability
Location
ItalyAuthorized to work in
Job categories
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