Open to opportunities

Issack Umuro

@issackumuro

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Business development and digital marketing leader with data analysis expertise.

Kenya

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What I'm looking for

I seek a role where I can drive business growth through partnerships, data-led marketing and market intelligence, in a collaborative organization that values measurable impact and team leadership.

I am a business development manager and digital marketing specialist who builds partnerships, opens new markets and drives revenue growth through data-driven strategies.

I have led successful collaborations with international organizations, government agencies and private partners to improve agricultural productivity, food security and market access in Northern Kenya and cross-border regions.

I combine practical financial and accounting experience with hands-on data analysis, visualization and marketing execution — proficient in SQL, BigQuery, Excel, Tableau and paid acquisition channels.

I lead teams to deliver measurable results in market intelligence, campaign performance and operational improvements, and I consistently implement processes that improve forecasting, reporting and ROI.

Experience

Work history, roles, and key accomplishments

Business Development Manager

Simlaw Seeds Co. Ltd

Jan 2022 - May 2025 (3 years 4 months)

Led identification and execution of new market opportunities and partnerships with government, NGOs and private sector, securing collaborations with USAID, AGRA, Twiga Foods and multiple county governments to expand farmer outreach and cross-border trade.

Partnership Development Market Research Stakeholder Engagement Project Management Digital Registration Go To Market Strategy

Digital Marketing & Research Officer

Simlaw Seeds Co. Ltd

Jun 2021 - Jan 2022 (7 months)

Developed and implemented integrated digital marketing and market intelligence programs including Google Ads, email and SMS campaigns; launched The Seeds Magazine and conducted customer satisfaction and product placement surveys.

Digital Marketing Google Ads Email Marketing Market Research Mailchimp SEO Survey Content Strategy

General Manager

Microvisione Enterprises Limited

Jan 2016 - May 2021 (5 years 4 months)

Managed finance and marketing functions, introduced inventory management software and led data-driven multi-channel marketing campaigns that increased acquisition and revenue while managing teams and budgets.

Operations Management Inventory Management Email Marketing SMS Marketing SEO Team Leadership Budget Management

Revenue Accountant

Kenya Seeds Company Limited

Mar 2012 - Dec 2015 (3 years 9 months)

Managed daily cash and bank reconciliations, improved cash flow forecasting and resolved 12 months of manual and ERP reconciliation gaps within three weeks to improve financial reporting accuracy.