Open to opportunities

sharon obiero

@sharonobiero

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Dynamic Marketing Executive with over 10 years of experience.

Kenya

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What I'm looking for

I am looking for a role that fosters collaboration, encourages innovation, and offers opportunities for professional growth.

I am a dynamic and results-driven Marketing Executive with over 10 years of experience in sales enablement, marketing automation, and operational leadership. My passion lies in crafting innovative lead generation strategies that drive business growth. I take pride in optimizing the buyer’s journey and executing data-driven marketing initiatives.

Throughout my career, I have proven expertise in KPI tracking, conversion tracking, and marketing performance metrics. I have successfully led high-performing teams to exceed sales targets and enhance operational efficiency. As a strong advocate of cross-functional collaboration, I work closely with Sales Operations and Marketing & Sales Leadership to align objectives and drive organizational success.

Experience

Work history, roles, and key accomplishments

Current

M-PESA Administrator

Current

Simba Telecom Ltd.

Dec 2020 - Present (4 years 6 months)

Led marketing automation initiatives to streamline sales processes and enhance lead generation. Developed KPI tracking systems for data-driven decision-making and strengthened collaboration between sales and marketing teams.

Marketing Automation KPI Tracking Conversion Tracking Sales Enablement

Branch Manager

Simba Telecom Ltd.

Jan 2017 - Nov 2020 (3 years 10 months)

Implemented data-driven marketing strategies that increased sales targets by 20%. Managed KPI tracking and led cross-functional collaboration to align strategies for business growth.

Data Driven Marketing KPI Tracking Sales Operations Lead Generation

Assistant Manager

Simba Telecom Ltd.

Apr 2013 - Dec 2016 (3 years 8 months)

Developed marketing strategies that led to a 20% increase in sales targets. Managed KPI tracking and facilitated collaboration between sales and marketing for improved customer acquisition.

Marketing Strategies KPI Tracking Lead Generation Sales Operations

Education

Degrees, certifications, and relevant coursework

Mount Kenya University

Bachelor of Commerce, Marketing

2018 - 2022

Studied Bachelor of Commerce with a focus on Marketing, gaining knowledge in various marketing strategies, consumer behavior, and business management principles.