Open to opportunities

Yasin Odera

@yasinodera

Message

Lead Marketing Officer who drives data-driven campaigns, lead generation, and strong client/account value.

Kenya

Message

What I'm looking for

I’m looking for a role where I can drive data-driven marketing and account growth, coordinate business development through events and demos, and deliver quick, high-impact implementation—working in a team that values measurable results and clear communication.

I’m a Lead Marketing Officer focused on efficient client account management—delivering “best value for money” in system acquisition and quick turnaround in implementation. I adapt fast to new, challenging environments, draft clear documents, and collaborate effectively in multicultural teams.

In my current role, I develop comprehensive annual marketing strategies, maintain brand guidelines, and plan multi-channel marketing campaigns using performance analysis to create actionable insights. I produce content (blog posts, social media updates, newsletters, and fundraising materials), manage social media to grow engagement and followers, and run email marketing with high open and click-through rates plus reporting.

I also build relationships through partnership proposals, sponsor relationship management, and volunteer/donor engagement plans. Previously, as Business Development Executive and Account Executive, I coordinated event attendances for lead generation, conducted demo presentations to improve closing probability, met user needs to reduce turnover time, and supported faster customer-to-lead conversions—backed by training sessions, market surveys, and data digitization experience.

Experience

Work history, roles, and key accomplishments

Current

Business Development Executive

Current

ABNO Software Solutions

Feb 2024 - Present (2 years 4 months)

Coordinated event attendance and conducted on-site marketing to generate leads for the company. Delivered prospect demo presentations to improve closing probability and enriched the sales pipeline with high-value clients.

Lead Generation Event Marketing Sales Pipeline Management Prospecting Client Acquisition Business Development

Current

Lead Marketing Officer

Current

Sustainable Jamii Organization

Jan 2024 - Present (2 years 5 months)

Developed annual marketing strategies aligned to the NGO’s mission and maintained brand guidelines for consistent messaging. Planned and executed multi-channel campaigns, managed social media and email marketing, and produced analytics and reports to optimize performance.

Marketing Strategy Brand Management Multi channel Marketing Social Media Management Email Marketing Marketing Analytics Content Creation Fundraising Support

Account Executive

Africa Cloud Space

Feb 2023 - Jan 2024 (11 months)

Improved customer-to-lead conversions by meeting user needs and reducing turnover time. Conducted CBC curriculum training sessions for teachers and built relationships with internal and external clients to support shared interests.

Account Management Sales Enablement Customer Onboarding Training Delivery Curriculum Support Stakeholder Management

Part-time Consultant

Africa Cloud Space

Apr 2022 - Jan 2023 (9 months)

Built a personalized lead generation process to improve productivity and support quicker lead conversions. Helped acquire high-end clients to strengthen the company’s portfolio and reputation.

Lead Generation Prospecting Client Acquisition Pipeline Building Productivity Business Development

Sales Associate

Africa Cloud Space

Feb 2022 - Apr 2022 (2 months)

Implemented processes to reduce end-to-end turnaround time. Designed social media graphical elements, suggested social media structuring to increase online sales and lead generation, and supported system implementations aligned to client goals.

Sales Support Process Improvement Lead Generation Client Onboarding Systems Implementation

Sales Representative

Brighter Monday

Aug 2019 - Jan 2022 (2 years 5 months)

Supported B2B physical marketing to increase customer acquisition and retention, contributing to higher revenue collection. Conducted institute market-share surveys to ensure ROI for field activities and processes.

B2B Sales Market Research Survey Customer Acquisition Customer Retention Revenue Support ROI Analysis

Data Specialist

TAK Kenya

May 2019 - Aug 2019 (3 months)

Assisted with client data digitization and structuring to support the company’s shift to digital data management. Helped organize and prepare client data for improved information handling.

Digitalization Data Structuring Client Data Management Documentation

Sales Regional Manager

Zuku Kenya

Apr 2019 - Jul 2019 (3 months)

Managed a regional sales team to ensure timely target submissions to management and coordinated between the company and sales force to improve regional sales performance. Produced decision-ready reports and led regional branding, merchandise licensing, and distribution efforts.

Sales Leadership Team Management Regional Sales Manager Reporting Stakeholder Management Branding Merchandising Distribution