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Emmah Bonareri

@emmahbonareri

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Data-driven digital marketer focused on analytics, SEO, and campaign ROI.

Kenya

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What I'm looking for

I seek a growth-focused marketing role where I can apply analytics-driven strategy, lead measurable campaigns, mentor teams, and deliver strong ROI within a collaborative, impact-oriented organization.

I am a results-driven digital marketing professional with three years of hands-on experience in digital analytics, content optimization, and campaign management. I specialize in turning data into actionable strategies that improve engagement, reduce bounce rates, and increase conversions.

I have led local digital campaigns that increased community engagement by 25%, secured a $10,000 campaign budget, and delivered capacity-building content for 300+ users. I routinely produce technical reports and performance dashboards, ensuring accuracy on metrics such as CPA and content reach.

I bring strong SEO and Google Analytics (GA4) capabilities, advanced Excel analysis, and a track record of training teams and improving organizational digital proficiency. I am eager to apply my analytical mindset and campaign experience to roles that prioritize measurable growth and ROI.

Experience

Work history, roles, and key accomplishments

Digital Marketing & Campaign Coordinator

Green Future Innovations

Jun 2025 - Aug 2025 (2 months)

Designed and executed local digital content campaigns that increased community engagement by 25% and secured a $10,000 budget for a community social media project; delivered webinars to 300+ users and grew the email list by 15%.

Content Marketing Social Media Management Geo Targeting Proposal Writing Analytics

Digital Content & Analytics Officer

Agroculture Foundation

May 2024 - May 2025 (1 year)

Implemented content optimization and SEO initiatives that reduced bounce rate by 15% on pilot pages, conducted site audits for data compliance, and produced analytics reports that informed management decisions.

SEO Data Reporting Training Data Compliance

Digital Analytics Intern

Nawassco

Jan 2019 - Dec 2019 (11 months)

Assisted in monitoring website traffic and channel attribution using Google Analytics and supported UX/site navigation improvements that informed routine digital compliance audits.

Google Analytics Data Collection Reporting Site Navigation Compliance Audits

Education

Degrees, certifications, and relevant coursework

Nairobi Technical Training Institute

Diploma in Digital Marketing and Analytics, Digital Marketing and Analytics

2018 - 2023

Activities and societies: Capstone project: comprehensive digital marketing strategy for a local NGO; coursework in Search Engine Optimization, Paid Search, Social Media Strategy, and Google Analytics.

Completed a Diploma in Digital Marketing and Analytics with coursework in SEO, PPC, social media strategy, and web analytics; capstone project increased NGO website traffic by 40% and online donations by 20%.