Andrea Bailey

Led leasing and marketing operations for a new development, increasing pre-leasing from 30% to 40% in ~30 days and driving 10% growth during a slow cycle through strategic outreach and team optimization. Built omni-channel campaigns (Instagram, TikTok, Facebook, and email), improved lead tracking/reporting visibility, mentored the team, and supported ~70-bed master lease execution with Johnson C.

Turned around a high-challenge student housing property by exceeding leasing goals despite staffing shortages and low traffic, including generating 200 leases and boosting to 88% pre-leased and 87% occupied. Improved lead-to-lease conversion via stricter follow-up standards, call coaching, and email scripting, while rebuilding reputation and stabilizing occupancy without concessions.

Generated over $1.7M in leasing sales while consistently exceeding targets through targeted outreach and digital/social marketing. Used Entrata CRM to track inquiries and conversion rates and supported resident retention through community engagement and partnership with leadership.

Created digital-first content strategies for Instagram and TikTok to improve brand positioning and audience engagement. Conducted market research and developed tactical campaign recommendations for advertising, pricing, and performance tracking aligned to branding goals.

Delivered cross-trained technical support for self-checkout and app navigation while resolving customer complaints to maintain satisfaction. Stayed composed with dissatisfied customers, driving behavior changes and increasing sales through attentive service.

Created SEO-driven promotional materials, updated websites, and managed social media campaigns to support organizational marketing efforts. Coordinated with creative teams and external vendors and produced marketing reports and presentations for internal and external stakeholders.

Developed and implemented social media strategies, email marketing campaigns, and website content to drive engagement. Performed marketing performance analysis using Google Analytics and supported advertising/branding initiatives with vendor coordination to improve digital visibility.

Conducted market research on public health and social determinants to identify key barriers to healthcare access. Built data-driven solutions, including a mobile app prototype, and created impactful materials using Canva to support proposed improvements.

Grade: GPA: 3.6; Cum Laude; Dean’s List; Honor’s List; National Honor Society Invitation

Earned a Bachelor of Science in Business Administration with concentrations in Entrepreneurship Management and Marketing from the Darla Moore School of Business at the University of South Carolina (May 2025).