Open to opportunities

Casey Davidson

@caseydavidson

Message

Results-oriented marketing operations professional specializing in data-driven campaign execution and optimization.

United States

Message

What I'm looking for

I am seeking a marketing operations role where I can lead integrated campaign execution, optimize data-driven performance, collaborate cross-functionally, and drive measurable pipeline growth in a fast-paced, outcomes-focused team.

I am a results-oriented marketing operations specialist with experience in integrated B2B and B2C campaign execution, data analytics, and client relations. I have led end-to-end campaign tactics across email, paid social, search and direct mail, optimized performance through A/B testing and segmentation, and partnered with cross-functional teams to drive pipeline growth and measurable ROI.

I bring project and timeline management, process optimization, and compliance-minded data stewardship from roles in recruitment marketing, account management, and client-facing services. My background includes supporting campaign strategy and reporting, coordinating vendors and stakeholders, and delivering improved engagement, conversion rates, and operational efficiency.

Experience

Work history, roles, and key accomplishments

Current

Recruitment Marketing Operations Manager

Current

Rave Health

Jan 2024 - Present (2 years 1 month)

Execute integrated multi-channel recruitment marketing campaigns (email, paid social, direct mail) to drive pipeline growth and improve conversion through A/B testing, segmentation, and performance analysis.

Email Marketing Paid Social A B Testing Campaign Analysis Market Segmentation Marketing Operations Data Validation ROI Reporting

Account Associate

Rave Health

Jan 2024 - Dec 2024 (11 months)

Supported healthcare B2B marketing accounts with campaign execution, project coordination, budget monitoring, and client communications to generate qualified leads and support account growth.

Campaign Execution Project Coordination Client Communication Budgeting Digital Advertising Email Marketing

Case Manager

Volunteers of America

Jan 2022 - Dec 2024 (2 years 11 months)

Provided comprehensive case management for veterans at risk by assessing needs, coordinating services, and developing stabilization plans while maintaining confidential documentation.

Case Management Client Advocacy Documentation Mental Health Support Confidentiality

Guest Experience Manager

320 Guest Ranch

Jan 2020 - Dec 2022 (2 years 11 months)

Directed guest service and event operations at a luxury ranch, managing staff coverage, ensuring compliance with service standards, and coordinating events including weddings and corporate retreats.

Guest Service Event Coordination Compliance Audits Complaint Resolution Vendor Management Customer Satisfaction

Office Representative

University of North Carolina at Charlotte

Jan 2017 - Dec 2020 (3 years 11 months)

Provided administrative support to an engineering office by managing appointments, coordinating events and room bookings, and maintaining confidential records to support faculty and advisors.