Ashley Butler
@ashleybutler
Creative marketing strategist with 15+ years of impactful experience.
What I'm looking for
I am a visionary leader with over 15 years of experience in digital marketing, property management, and community engagement. My unique blend of strategic execution and creative storytelling has driven significant impact and brand loyalty throughout my career. I have successfully increased social media reach by 35%, boosted net operating income by 73%, and raised over $12,500 through targeted fundraising efforts.
In my recent role as an Admissions and Marketing Specialist at Bright Beginnings Preschool, I implemented social media campaigns that enhanced online engagement by 65%. My previous experience includes leading marketing and communications for the Charlottesville Area Association of REALTORS®, where I drove a 35% increase in social media following and executed high-impact event marketing. I am passionate about fostering authentic connections through innovative campaigns and curated experiences, and I am committed to making a positive impact in every role I undertake.
Experience
Work history, roles, and key accomplishments
Admissions and Marketing Specialist
Bright Beginnings Preschool
Aug 2024 - Present (11 months)
Created and implemented successful social media campaigns, boosting the school’s online engagement by 65% and following presence by 45% across Facebook and Instagram pages, highlighting individualized learning plans for children aged 1-5.
Volunteer Assistant Basketball Coach
Virginia Basketball Academy
Mar 2023 - Sep 2023 (6 months)
Shaped the character of young athletes, focusing on personal growth and teamwork, leading the team to tournament champions in the league.
Marketing and Communications Coordinator
Charlottesville Area Association of REALTORS®
Apr 2022 - Jan 2023 (9 months)
Led marketing, communications, and brand strategy for CAAR, driving a 35% increase in social media following and executing high-impact event marketing, managing logistics for 10+ annual events.
Territory Wine Sales & Marketing Consultant
Luxterra Imports LLC
Jan 2020 - Jan 2021 (1 year)
Developed print marketing collateral to influence wine case sales by 25% within the target demographic, enhancing brand visibility.
Painting Instructor
Yaymaker
Jan 2020 - Jan 2021 (1 year)
Led interactive wine and paint sessions, adapting instruction for diverse learning styles and skill levels, resulting in repeat bookings.
Property Manager
Forty-Two LLC
Mar 2020 - Dec 2020 (9 months)
Strengthened occupancy by 10% through targeted marketing and tenant engagement strategies, increasing lease renewals by 35% and decreasing vacancies by 12 units.
Regional Marketing Manager
Park Properties Management Company
Mar 2015 - Nov 2019 (4 years 8 months)
Directed marketing and resident engagement for a 17-property portfolio, maintaining 94% occupancy through multi-channel strategies and optimizing marketing spend using SEO and analytics.
Assistant Property Manager
Park Properties Management Company
Mar 2015 - Apr 2016 (1 year 1 month)
Enhanced CRM and lead generation strategies, achieving 35% quarterly rental rate increases and ensuring strong occupancy stability with a 90% closing ratio.
Marketing Manager
Management Services Corporation
Aug 2012 - Apr 2014 (1 year 8 months)
Improved NOI by 73% and secured 72% lease renewals through strategic community engagement and marketing initiatives, achieving high occupancy rates.
Leasing Manager
Asset Campus Housing
Apr 2012 - Jan 2015 (2 years 9 months)
Managed 98% pre-leased occupancy through aggressive outreach and high-impact digital marketing, capturing student demand and driving high lease conversion ratios.
Property Manager
Toll Management Company
May 2008 - May 2012 (3 years 11 months)
Controlled 98% occupancy while implementing strategic rent adjustments and developing a company-wide occupancy tracking system to improve marketing efforts.
Education
Degrees, certifications, and relevant coursework
Ashley hasn't added their education
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Tech stack
Software and tools used professionally
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