Igor Rechkin

Key Achievements:

→ Funnel launch pipeline: from idea to live funnel in under 1 week (copy, pages, creatives, tracking)
→ Creative pipeline: one-click system for production, localization & revisions — 200+ assets/week, auto-upload to FB & TikTok
→ Competitive intelligence: built a parser that automatically discovers and analyzes competitor funnels
→ Team: built a marketing team of 5 from scratch,

Audited advertising campaigns (Facebook, Google Ads, TikTok) and recommended optimisation strategies.
Provided consultancy for launching mobile and web products, focusing on user flow and metrics analysis.
Developed and tested marketing strategies and hypotheses for various niches.
Advised on creative concepts, landing pages, and performance improvements, achieving measurable results.

Audited paid advertising campaigns and advised on optimization strategies for mobile and web product launches. Developed and tested marketing strategies and hypotheses focused on user flows and metrics analysis.

Managing the overall marketing strategy, including performance, growth, and product marketing.
Launching and optimizing Facebook Ads, Google Ads, TikTok Ads with a focus on reducing CPA and increasing ROI.
Developing an automated reporting system: integrating data from ad platforms into Google Sheets / Looker Studio.
Setting up and debugging analytics: Facebook Pixel, Google Analytics, GTM, Facebo

- Full cycle of user acquisition in Facebook, Google ads, TikTok ads.
- Developing advertising strategies, researching and formation of the target audiences.
- Preparing creatives with designers team, creative testing.

-Worked with the developer on event mapping and selected the right technology stack for product analytics.
-Ran channel-market fit tests: analyzed user journeys and responses, cre

Promotion of the mobile application in the advertising networks: Facebook;
Tiktok; ASA/ASO; VK/MT

Responsibilities:

Development of marketing strategy for B2C and B2B products.
Conducting A/B tests aimed at improving conversion rates.
Searching for new channels to attract traffic.
Interaction with opinion leaders when creating advertising materials.
Interaction with the product team.
Setting up

Promotion of mobile applications on advertising networks: Facebook; Tiktok.

Responsibilities:

Developing an advertising strategy.
Conducting A/B tests aimed at improving the conversion rate of purchases in the mobile app.
Interaction with the product team.
Setting up TOR for Creatives, screenshots and icons for App Store and Google Play.
Setting TOR for the Customer Product Page in the App Store

Digital marketing strategist for a medical clinic network, supporting performance marketing activities during the stated period.