Сергей Кожемяченко

Drive UA for Last Day on Earth and Sunday City across Liftoff, Unity Ads, ironSource, AppLovin, Moloco, Mintegral. Define strategy, budgets, KPIs, and test roadmaps. Lead creative testing, automate UA processes, mentor team members, and collaborate with production. Build partnerships and leverage new features to scale performance.

Coordinated mobile app development from prototyping to release. Managed timelines, ensured feature readiness, and aligned product with platform requirements. Led testing via TestFlight and Google Play, ensured compatibility, handled store publishing, compliance, and post-launch analytics including user feedback and performance metrics.

Launched and optimized user acquisition campaigns for Age of Magic and Spring Valley across Liftoff, Applovin, Unity Ads, Moloco, ironSource, and Persona.ly. Scaled Liftoff purchasing volume (x3) while maintaining ROI, restarted ironSource after a pause, and improved creative testing workflows via API-driven automated uploads and testing.

Managed full-cycle UA for The Tribez, Airport City, Paradise Island 2, Mystery Manor across Unity Ads, Vungle, Moloco, Persona.ly, Taboola. Led scaling via video/DSP channels, improved creatives with LunaLabs/Replai.io, tested new sources, delivered insights. Since 2022 led The Tribez marketing incl. Facebook, Google Ads and retargeting.

Managed UA for Pokerist and Blackjackist across AppLovin, Facebook, Kayzen, Mintegral, Xiaomi. Led campaign launch, optimization, and scaling. Delivered reporting and performance insights to improve efficiency and support data-driven decisions.

Led user acquisition for mobile games/apps and web services by launching campaigns, optimizing traffic to shifting KPIs, and evaluating new channels via test launches. Managed partner billing, delivered campaign and quarterly/annual reports, supported reporting via Partner Reporting API, and trained interns on CPI purchasing.

Managed UA for Township, Fishdom, Gardenscapes across RTB networks incl. InMobi and AppLovin. Optimized creatives via A/B testing, tested new channels, delivered insights. Led fraud detection and automation systems, supported hiring. Contributed to Gardenscapes global launch and growth.

Master’s degree in International Economics at the Crimean Economic Institute of the Kyiv National Economic University named after V. Hetman (Simferopol).