Open to opportunities

Nastassia Alkhimovich

@nastassiaalkhimovich

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Growth Marketing Specialist driving retention and lifecycle growth.

Russian Federation

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What I'm looking for

I’m looking for a growth marketing role where I can own lifecycle/CRM programs end-to-end, use customer insights and experimentation, and partner cross-functionally to improve acquisition, activation, engagement, and retention across digital products.

I’m a Growth Marketing Specialist with 3+ years of experience driving user engagement, retention, and business growth across digital media and streaming platforms. I focus on lifecycle marketing and CRM communications, using customer insights, experimentation, and strategic communication to create sustainable product growth.

At Дзен, I lead lifecycle marketing and CRM initiatives across web and mobile products—building audience segmentation frameworks and communication strategies based on user behavior and engagement patterns. I plan and execute cross-channel marketing campaigns, including in-platform placements and targeted communications, and I collaborate with Product, Analytics, Design, and Content teams to optimize user journeys and retention-focused programs.

Previously at Иви, I owned the growth and development of the Latin American content segment, managing end-to-end content marketing campaigns, partner activations, and promotional launches. I grew the segment to 100K paying monthly active users within one year, increased content consumption to over 3 million streaming hours, and improved segment profitability by 12% through audience growth initiatives and content performance optimization—while coordinating cross-functional projects across Marketing, Content, Product, and Business Development.

Experience

Work history, roles, and key accomplishments

Current

Growth Marketing Specialist

Current

Дзен

Mar 2026 - Present (4 months)

Leading lifecycle marketing and CRM initiatives aimed at increasing user acquisition, activation, engagement, and retention across web and mobile products. Develop audience segmentation frameworks and communication strategies based on user behavior, engagement patterns, and business objectives. Plan and execute cross-channel marketing campaigns, including in-platform placements and targeted commun

Lifecycle Marketing Audience Segmentation User Acquisition Activation Engagement Retention Cross Channel Marketing In Platform Placements Targeted Communications Customer Insights Retention Strategy Data Informed Decision Making Cross Functional Collaboration

Content & Performance Mkt Specialist

Иви

Feb 2024 - Mar 2026 (2 years 1 month)

Owned growth and development of the Latin American content segment, driving audience acquisition, engagement, and content consumption. Managed end-to-end content marketing campaigns, partner activations, and promotional launches while building content-provider partnerships.

Content Marketing Performance Marketing Engagement Strategic Partnerships Catalog Expansion Cross Functional Collaboration

Content and Performance Marketing Specialist

Иви

Feb 2024 - Mar 2026 (2 years 1 month)

Owned the growth and development of the Latin American content segment, driving audience acquisition, engagement, and content consumption initiatives. Managed end-to-end content marketing campaigns, partner activations, and promotional launches in collaboration with internal stakeholders and external distributors. Built and maintained strategic partnerships with content providers, supporting catal

Marketing and PR trainee

PR Partners

Jan 2024 - May 2024 (4 months)

Supported PR and communications activities by coordinating with external contractors, media partners, and internal teams to ensure smooth execution of campaigns and promotional initiatives. Contributed to media promotion strategies and participated in the development of communication concepts and creative briefs for brand and client projects. Assisted in campaign planning, idea generation, and cro