I'm looking for a senior growth, demand generation, or GTM role in B2B SaaS where I can own pipeline growth, new-market expansion, and experimentation across acquisition, lifecycle, CRM, and analytics.
Looking for a job
Мария Антонова
@maryantonova
B2B SaaS Growth Lead | $900K+ pipeline | Demand gen, GTM, CRO, lifecycle & analytics across international markets.
Russian FederationWhat I'm looking for
I’m a B2B SaaS growth marketer with 8 years of experience building demand generation and GTM programs across international markets.
At Voximplant, I’ve worked across ICP and market research, paid acquisition, CRO, lifecycle, CRM, attribution and sales alignment. My work has generated $900K+ in marketing-sourced pipeline and 18 opportunities in new markets, with marketing-sourced ACV reaching $44,350 — more than 2x the company average.
I’ve also increased a LATAM campaign conversion rate from 0.7% to 5.3%, and launched a Middle East campaign that generated 125 MQLs, 10 SALs and 6 SQLs from $7.7K in paid spend.
I enjoy roles where I can connect strategy with execution: identifying growth opportunities, testing new markets and channels, improving the funnel, and working closely with Sales and Product to turn marketing activity into pipeline and revenue.
Experience
Work history, roles, and key accomplishments
VO
Current
Growth Marketing Lead
Voximplant
Jan 2024 - Present (2 years 7 months)
Owned multi-market demand-generation programs from ICP/JTBD research through paid acquisition, landing pages, nurture, CRM handoff, and pipeline reporting across EMEA, MENA, APAC, and LATAM. Generated $900K+ marketing-sourced pipeline and 18 opportunities (with 4.6x pipeline-to-spend) in new markets while maintaining CAC at $8.3K.
Senior Digital Marketing Manager
Voximplant
Sep 2021 - Jan 2024 (2 years 4 months)
Owned multi-channel acquisition across Google Ads, LinkedIn Ads, landing pages and lifecycle marketing for technical B2B SaaS.
- Developed CJMs and customer insights using JTBD research.
- Built and tested landing pages and acquisition flows to improve conversion.
- Created automated email nurture programs with 28%+ average open rates.
Digital Marketing Manager
Lanit
Nov 2020 - Sep 2021 (10 months)
Built the company's first structured social/content strategy and led media planning, competitor research and demand analysis for enterprise IT services.
Digital Project Manager
Completo
Feb 2019 - Nov 2020 (1 year 9 months)
Managed SEO specialists and coordinated CRM, website and digital projects for enterprise B2B clients including Lesaffre, 1C-Bitrix and Rostelecom.
Education
Degrees, certifications, and relevant coursework
Humboldt University of Berlin
Master of Arts, Linguistics
Completed a Master of Arts in Linguistics at Humboldt University of Berlin in 2018.
Moscow State Linguistic University
Bachelor of Arts, Linguistics and Pedagogy
Completed a Bachelor of Arts in Linguistics and Pedagogy at Moscow State Linguistic University in 2015.
Tech stack
Software and tools used professionally
Availability
Looking for a job
Location
Russian FederationAuthorized to work in
Salary expectations
90k+ USD
Social media
Skills
Demand GenerationGo To Market StrategyPipeline ManagementRevenue GrowthGoogle AdsLinkedIn AdsMeta AdsConversion Rate OptimizationExperimentationHubSpotSalesforceAttributionROMIPower BIGoogle AnalyticsAccount Based MarketingSales AlignmentMarketing AutomationLead GenerationLead NurturingPaid AcquisitionExecutive ReportingMedia PlanningCompetitor Research
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