Михаил Петров
@mikhailpetropaidsocial
Performance marketing manager driving ROAS growth and CAC reduction.
Russian FederationWhat I'm looking for
Я — performance‑маркетолог с шестилетним опытом управления платными каналами, медиапланирования и аналитики, повышающий эффективность кампаний и сокращающий CAC. За последний год я протестировал сотни гипотез, увеличил ROAS на 22% и снизил CAC на 25% на проектах, внедрил регламенты и систему финансового учёта.
В своей работе я управлял мультиканальными кампаниями (Meta, Google Ads, Яндекс.Директ, VK, MyTarget, Telegram), строил сквозную аналитику через Amplitude, GA4, AppsFlyer и Power BI, координировал кросс‑функциональные команды и масштабировал проекты для крупных брендов, обеспечивая рост среднего чека и ускорение адаптации сотрудников.
Telegram: MRsjaws
Experience
Work history, roles, and key accomplishments
EPPerformance-Marketing Manager
E-PROMO
Sep 2022 - Present (3 years 4 months)
Led paid social strategy and campaign management across major platforms, testing 350+ hypotheses and increasing ROAS by 22% while reducing CAC by 25%; implemented financial control and onboarding regimens that halved new-hire ramp time.
ADProject Account Manager
ADsup
Apr 2022 - Jul 2022 (3 months)
Managed full-cycle advertising projects and cross-functional teams, delivered 20+ strategic presentations and reports leading to contract renewals and a 15% increase in agency average check; automated reporting to reduce analytics time by 30%.
DADigital Media Buyer
Dataduck
Nov 2020 - Feb 2022 (1 year 3 months)
Scaled brand reach and community growth (10K→100K in 6 months) and managed 10K–50K €/month budgets, cutting CPL by 35% via lookalikes and dynamic retargeting while implementing end-to-end analytics.
TIPPC Specialist
Traffic Isobar
Feb 2019 - Aug 2020 (1 year 6 months)
Managed PPC campaigns with budgets up to 15M ₽/month, delivered performance improvements for clients including Nestlé and Mondelēz, increasing CTR by 34% and reducing CPL by 40% through systematic A/B testing.
Education
Degrees, certifications, and relevant coursework
STSaint Petersburg State University of Film and Television
Bachelor, Electronic Media
Completed a Bachelor degree focusing on electronic media and related disciplines, graduating in 2019.
Tech stack
Software and tools used professionally
Availability
Location
Russian FederationAuthorized to work in
Social media
Job categories
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