Михаил Петров
@mikhailpetropaidsocial
Performance marketing manager driving ROAS growth and CAC reduction.
Russian FederationWhat I'm looking for
Я — performance‑маркетолог с шестилетним опытом управления платными каналами, медиапланирования и аналитики, повышающий эффективность кампаний и сокращающий CAC. За последний год я протестировал сотни гипотез, увеличил ROAS на 22% и снизил CAC на 25% на проектах, внедрил регламенты и систему финансового учёта.
В своей работе я управлял мультиканальными кампаниями (Meta, Google Ads, Яндекс.Директ, VK, MyTarget, Telegram), строил сквозную аналитику через Amplitude, GA4, AppsFlyer и Power BI, координировал кросс‑функциональные команды и масштабировал проекты для крупных брендов, обеспечивая рост среднего чека и ускорение адаптации сотрудников.
Telegram: MRsjaws
Experience
Work history, roles, and key accomplishments
Performance-Marketing Manager
E-PROMO
Sep 2022 - Present (3 years 9 months)
Led paid social strategy and campaign management across major platforms, testing 350+ hypotheses and increasing ROAS by 22% while reducing CAC by 25%; implemented financial control and onboarding regimens that halved new-hire ramp time.
Project Account Manager
ADsup
Apr 2022 - Jul 2022 (3 months)
Managed full-cycle advertising projects and cross-functional teams, delivered 20+ strategic presentations and reports leading to contract renewals and a 15% increase in agency average check; automated reporting to reduce analytics time by 30%.
Digital Media Buyer
Dataduck
Nov 2020 - Feb 2022 (1 year 3 months)
Scaled brand reach and community growth (10K→100K in 6 months) and managed 10K–50K €/month budgets, cutting CPL by 35% via lookalikes and dynamic retargeting while implementing end-to-end analytics.
PPC Specialist
Traffic Isobar
Feb 2019 - Aug 2020 (1 year 6 months)
Managed PPC campaigns with budgets up to 15M ₽/month, delivered performance improvements for clients including Nestlé and Mondelēz, increasing CTR by 34% and reducing CPL by 40% through systematic A/B testing.
Education
Degrees, certifications, and relevant coursework
Saint Petersburg State University of Film and Television
Bachelor, Electronic Media
Completed a Bachelor degree focusing on electronic media and related disciplines, graduating in 2019.
Tech stack
Software and tools used professionally
Availability
Location
Russian FederationAuthorized to work in
Social media
Job categories
Interested in hiring Михаил?
You can contact Михаил and 90k+ other talented remote workers on Himalayas.
Message МихаилFind your dream job
Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!
