Accomplished marketing professional with nearly a decade of experience. My expertise lies in optimizing and automating business processes, data-driven decision making, and fostering a culture of continuous improvement and innovation. I excel in turning data into actionable insights, leading cross-functional teams, and driving significant improvements in client engagement and loyalty.
My most recent role was as CMO at Click.ru (June 2020 - July 2023), a leading B2B SaaS company in the IT sector. There, I developed and executed a comprehensive marketing strategy that significantly contributed to the company becoming the second in its segment, doubling revenue in three years, quadrupling the number of leads, and achieving a marketing LTV:CAC ratio of over 3. I led a diverse team of 12 specialists across various domains including PPC, content marketing, PR, events, CRM, analytics, SEO, SMM, creative, and design, while implementing agile methodologies and growth hacking techniques.
Previously, I served as CMO at Financial Group Sodeistvie (July 2019 - March 2020), a prominent entity in banking and financial services. I was responsible for developing and implementing a holistic marketing strategy that supported stable business growth. My efforts led to a fifteenfold increase in lead generation and the successful rebranding of seven products.
Before that, I held the position of Executive Director at Manyletters, an advertising agency (May 2016 - July 2019), where I pivoted the agency’s focus from SEO to digital, significantly enhancing the agency's portfolio and tripling its turnover. This role involved strategic planning, maintaining high-quality standards in client project delivery, and fostering strong client relationships.
