Harsh Singh
@harshsingh23
I scale D2C revenue through paid media, creative testing, and retention.
What I'm looking for
At Foodstories, I own $170K/month in paid media across Meta, Google, and app channels at 3x blended ROAS. I built campaign and creative systems that scaled monthly revenue from $109K to $511K in 12 months.
I turn structured experimentation into growth, running 25+ tests per quarter across creative, bidding, audiences, and campaign architecture. My work spans UGC and ugly-ad pipelines, Google PMax governance, app acquisition measurement, value-based bidding, and Email and WhatsApp lifecycle flows.
Previously, at Funspire, I drove 2.5x–3x ROAS through creative-first funnels and UGC storytelling while leading designers, editors, interns, and creators. I’ve also built communities and D2C ventures from the ground up through Sukoon Trekkers and Breathe Green.
Experience
Work history, roles, and key accomplishments
Performance Marketing Manager | Creative Strategy Lead
Foodstories (Think 9 Pvt. Ltd.)
Aug 2025 - Present (1 year)
Owns a $170K/month paid media budget across Meta, Google and app channels at 3x blended ROAS, scaling monthly revenue from $109K to $511K in 12 months. Built campaign systems, creative frameworks, and UGC pipelines, and led PMax governance cleanup and app acquisition setup.
Education
Degrees, certifications, and relevant coursework
Vivekanand Education Society
Bachelor of Science, Information Technology
2020 - 2023
Pursued a Bachelor of Science in Information Technology, gaining a strong foundation in computing and technology.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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