Open to opportunities

Sai Krishna

@saikrishna8

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Data-driven marketer specializing in growth and retention strategies.

India

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What I'm looking for

I am looking for a role that fosters innovation, encourages collaboration, and offers opportunities for professional growth.

I am a performance marketing manager with a proven track record of driving revenue growth through data-driven strategies and robust campaign optimization. My experience spans across various industries, where I have successfully led initiatives that enhance ROI and customer lifetime value (CLTV). With a strong sense of ownership and a focus on understanding the 'why' behind user behaviors, I excel in dissecting complex data to identify key growth opportunities.

At SMOOR, I accelerated revenue by 20% month-on-month and improved Google Ads conversion accuracy by 60%. My strategic approach to user acquisition and retention has consistently delivered impressive results, including a 27% increase in checkout completion rates. I have also successfully managed high-performance teams, ensuring that our marketing strategies align with organizational goals and deliver measurable outcomes.

My leadership experience as a co-founder of UrbanBae allowed me to develop a subscription-based food service that catered to students, delivering 3000 meals per month. I am passionate about leveraging market research and user feedback to create optimized marketing strategies that drive engagement and growth.

Experience

Work history, roles, and key accomplishments

Performance Marketing Manager - Growth & Retention

Smoor

Oct 2024 - Present (9 months)

Accelerated revenue by 20% month-on-month, driving a rapid 15% revenue uplift within 60 days through strategic optimization of Meta and Google campaigns focused on maximizing top-line growth. Enhanced Google Ads conversion accuracy by 60% after achieving an 80% reduction in GA4 revenue discrepancies via GTM restructuring.

Meta Ads Google Ads GA4 GTM CRO Affiliate Marketing

Client Success Manager - D2C & Emerging Brands

VSERV

Mar 2023 - Present (2 years 4 months)

Managed a high-performance marketing team of 4, overseeing 9 clients with $7M in combined ad spends, responsible for $30M MRR with consistent 10% ROAS Growth. Designed product pages after conducting 100+ user calls, which delivered a remarkable 50.4% CAC reduction, increased AOV by 18.6%, and a substantial 30% ROAS growth.

Performance Marketing User Research Product Page Design CRO

Performance Marketing Manager

Yocket

Oct 2022 - Present (2 years 9 months)

Managed ₹30 lakhs monthly ad spend at Yocket, securing stakeholder approval to launch an ICP-optimized landing page that cut lead costs by 78.5%. Collaborated with cross-functional teams (UI/UX, sales, engineering, marketing) to leverage market research and develop optimized web pages, increasing engagement & time spent on page.

Landing Page Optimization Lead Cost Reduction Market Research

Co-founder

UrbanBae

Sep 2018 - Present (6 years 10 months)

Developed a subscription-based food service for students/bachelors, successfully delivering 3000 meals per month.

Subscription Services Food Service Management Business Development Operations Management

Education

Degrees, certifications, and relevant coursework

BMS Institute Of Technology & Management

Bachelor of Engineering, Telecommunications Engineering

Studied Telecommunications Engineering, gaining foundational knowledge in communication systems and related technologies. Focused on core engineering principles and their applications.