Open to opportunities

Vaisakh PU

@vaisakhpu

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I’m a senior growth and performance marketer specializing in Meta Ads, funnels, and measurable ROAS/CAC improvements.

India

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What I'm looking for

I’m remote-focused and open to the right office setup. I want to own end-to-end growth—Meta Ads and full-funnel strategy—working cross-functionally to improve ROAS/CAC, conversion rates, and performance through experimentation.

I’m a Senior Growth & Performance Marketing Manager with 8+ years scaling D2C, B2B, and e-commerce brands across India, the Middle East, and international markets. I combine hands-on paid media execution with strategic leadership to drive measurable ROAS, CAC, and conversion gains.

My core strength is Meta Ads performance marketing—backed by full-funnel content strategy, CRO, and experimentation. I’ve managed multi-crore ad budgets and built growth plans that improve CPA, CPL, and conversion rates through A/B testing and data-driven funnel optimization.

In my current role, I owned end-to-end digital growth for a D2C e-commerce brand, delivering an 800% increase in online revenue within one year. I also supported social growth with 167% Instagram follower growth and managed the full Shopify ecosystem for automation, funnel optimization, and website performance improvements.

Previously, I led a 10+ member performance marketing team across 15+ industries and international markets like the UAE and Qatar. I served as the primary growth partner for international clients, including a Qatar education campaign that exceeded 150 admissions and a WhatsApp-enquiry-based conversion funnel that reduced cost-per-lead by ~70%.

Experience

Work history, roles, and key accomplishments

Current

Senior Growth & Perf Mktg

Current

Priis Go Pvt Ltd

Feb 2025 - Present (1 year 4 months)

Owned end-to-end digital growth for a D2C e-commerce brand, driving an 800% increase in online revenue within one year. Led Meta Ads performance marketing and CRO, growing Instagram followers 167% while optimizing the full Shopify ecosystem and conversion funnel.

Meta Ads A B Testing CRO Shopify Ecosystem Google Ads Content Strategy Google Analytics Google Tag Manager

Senior Digital Marketing Manager

Beeka Ads

Jul 2019 - Feb 2025 (5 years 7 months)

Led a 10+ member performance marketing team delivering B2B and B2C lead generation across India and international markets. Optimized high-budget Meta Ads campaigns across 15+ industries, including exceeding a Qatar education client’s 150-admission target and reducing cost-per-lead by ~70% via a WhatsApp enquiry funnel.

Meta Ads B2B Lead Generation Funnel Optimization A B Testing WhatsApp Marketing Google Tag Manager LinkedIn Ads Content Strategy Team Management

Digital Marketing Manager

Giaan Medias

Jul 2018 - Jun 2019 (11 months)

Built and executed multi-channel demand generation strategies, increasing inbound lead volume by 50%. Improved MQL-to-SQL conversion by 30% by aligning marketing automation with sales using LinkedIn Ads, email marketing, and CRM-driven nurturing workflows.

Demand Generation LinkedIn Ads Email Marketing Marketing Automation Funnel Analytics Conversion Tracking

Digital Marketing Executive

High Hopes Film Factory

Apr 2017 - Jun 2018 (1 year 2 months)

Managed social media marketing campaigns to increase audience reach by 30% and improve brand engagement. Executed influencer marketing and local collaborations, contributing to 15% revenue growth, and boosted organic website traffic by 45% through analytics-led SEO optimization.

Social Media Marketing Influencer Marketing SEO Optimization Analytics Reporting Audience Growth Content Promotion Performance Monitoring