RAHUL SHARMA
@rahulsharma29
Performance Marketing Lead driving full-funnel growth, CAC efficiency, and revenue-tied acquisition.
IndiaWhat I'm looking for
I’m a Performance and Growth Marketing leader with 5 years across leading global agencies—Dentsu Creative, Blink Digital, and Mirum (WPP)—and now leading performance strategy at Mediachondria.
Over my career, I’ve managed ₹50+ Cr in cumulative media investments with current monthly responsibility of ₹2–2.5 Cr and a team of 4–5 performance marketers. I work in a revenue-tied, founder-to-C-suite partnership model to align acquisition performance with business KPIs.
My specialty is fintech and app growth, where I rebuild acquisition systems end-to-end—audience architecture, creative testing systems, and conversion infrastructure. I’ve reduced CAC by 90% (₹3,000 → ₹300) at FatakPay and contributed toward ₹250+ Cr in cumulative fintech disbursals through acquisition rebuilds.
I also scale outcomes through iterative experimentation: I delivered 45X ROAS on Defyn BrainScience by reconstructing funnel architecture, and scaled Zavo’s monthly repayment volume from ₹10 L to ₹100 Cr in 5–6 months by re-architecting onboarding, retention, and repayment journeys end-to-end.
Experience
Work history, roles, and key accomplishments
Team Lead, Performance Marketing
Mediachondria Digital
Nov 2024 - Present (1 year 8 months)
Owned end-to-end acquisition strategy across fintech and app-growth portfolios, managing ₹2–2.5 Cr monthly media investments and a team of 4–5 performance marketers. Reduced FatakPay CAC by 90% (₹3,000 to ₹300) and delivered 45X ROAS for Defyn BrainScience; scaled Zavo repayment volume from ₹10 Lakhs to ₹100 Crores in 5–6 months.
Associate Manager, Media Planning
Dentsu Creative
Aug 2024 - Nov 2024 (3 months)
Owned integrated media planning and execution for Tata EV, including launch planning, platform mix, audience strategy, and performance monitoring. Also contributed to media planning and launch strategy for Tata Curvv across video, programmatic, social, and search.
Senior Executive, Media Planning
Blink Digital
Aug 2022 - Jul 2024 (1 year 11 months)
Managed ₹50+ Cr in cumulative enterprise media investments across Meta and DV360 programmatic ecosystems for KFC India and other consumer flagships. Led 200+ DV360 programmatic campaigns (500–600 million impressions) and 200+ Meta awareness and conversion campaigns using structured creative testing frameworks.
Brand Management Executive
Mirum India (WPP)
Jun 2022 - Aug 2022 (2 months)
Contributed to integrated campaign planning and execution for Dr. Reddy's and MegaWeCare within WPP’s healthcare practice. Collaborated with creative, media, and client servicing teams to deliver healthcare marketing initiatives and performance reporting across owned, earned, and paid channels.
Digital Marketing Associate
WanderingAmigos (ATC)
Jun 2021 - Jun 2022 (1 year)
Built performance dashboards and executed Meta advertising campaigns for lead generation and customer acquisition across the agency’s client portfolio. Managed website updates, email marketing campaigns, and reporting to support digital growth initiatives.
Education
Degrees, certifications, and relevant coursework
Mumbai University
Bachelor of Science (B.Sc.), Computer Science
2013 - 2016
Earned a B.Sc. in Computer Science from Mumbai University in the 2013–2016 period.
Digital
Digital Marketing Program, Digital Marketing
2013 - 2016
Grade: Scholar (Foundations & Advanced)
Completed the Digital Marketing Program as a scholar with Foundations and Advanced coursework during 2013–2016.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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