At Interview Kickstart, I own paid acquisition across Meta, Google, and LinkedIn, with accountability for revenue and CAC. I scaled Meta-attributed revenue from $200K to $350K per month while maintaining stable CPL, and grew LinkedIn revenue 60% while lifting ROI 30%.
I ran more than 5,000 Meta creative tests, shifting from variations to concept-level testing. UGC video and feed-native formats drove lower CPL and higher CVR on winning campaigns, and I co-built an AI creative-ideation agent that cut iteration from weeks to days.
At Emeritus, I managed acquisition for senior executive programs across US, Europe, and APAC, improving contribution margin 20% and revenue 25%. Earlier, at Unacademy, I reduced K12 CPL 58% while doubling app installs to 50K per day; I also introduced Facebook as a growth channel at Healthkart.com and transitioned Google Ads in-house at Yatra.com.
