At Viral Mint, I own Google Ads and Meta strategy for 10+ D2C and service brands. For Barosi, I improved ROAS from ~7 to ~9 by fixing conversion tracking, clearing Merchant Center feed errors and removing campaign overlap.
For Carbamide Forte, I proved unit economics on five hero SKUs before expanding campaigns across the full catalogue, growing monthly spend from ₹85K to ₹24L while keeping ROAS steady at 2.5–3.5. I also built a Looker Studio dashboard that combines Google Ads and Meta data, and an in-house automation tool using the Meta Marketing API.
At Brainlabs, I built and managed Google Search and UAC campaigns and automated weekly Looker Studio reporting, saving 3–4 hours of manual work each week. Earlier at Hiveminds Performance, I managed media spend across financial services, investment platforms and D2C startups, and built a ₹4.2 Cr media plan.
