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hafiz mubashir

@hafizmubashir

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Performance marketer specializing in Meta and Google Ads strategies.

Pakistan

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What I'm looking for

I am looking for opportunities that allow me to leverage my digital marketing skills in a dynamic environment focused on growth and innovation.

Mubashir is a performance marketing specialist with 8 years of experience in Meta Ads and 6+ years of hands-on experience in Google Ads and paid search. He has managed and optimized high-spend campaigns across e-commerce, B2B, SaaS, CPG, and other industries, with a strong focus on profitability, conversion performance, and scalable growth.

He has extensive experience with Meta Ads, Google Search, Shopping, Performance Max, GA4, Google Tag Manager, conversion tracking, attribution, and analytics audits. He regularly audits tracking setups, identifies data discrepancies, and works on GTM and analytics strategies to improve measurement and reporting accuracy.

His experience also includes developing audience and targeting strategies for different business models, managing restricted or sensitive targeting requirements where applicable, and working within platform policies and compliance limitations.

Mubashir has also worked in an advisory capacity, helping businesses improve their paid media strategy, tracking infrastructure, campaign structure, reporting, and overall performance marketing approach.

Experience

Work history, roles, and key accomplishments

Current

Business & Marketing Manager

Current

xLyncs

Jan 2024 - Present (2 years 9 months)

Managed business and marketing operations for a UK-based company, focusing on strategic growth and market expansion. Oversaw various projects to enhance brand presence and achieve business objectives.

Business Management Marketing Strategy Project Management Market Expansion Brand Development

Lead Ecom Operation

Skindeep.intl

Jan 2023 - Jan 2024 (1 year)

Led e-commerce operations for multiple brands, including Fly-Inn.com and Ready2resale.com, optimizing online sales funnels and improving conversion rates. Managed end-to-end e-commerce processes to drive revenue growth.

E Commerce Operations Online Sales Conversion Rate Optimization Digital Marketing Supply Chain Management

Performance Marketing

PoshPeanut

Jan 2022 - Jan 2023 (1 year)

Executed performance marketing strategies for various clients, including Setosaskin.pk and Stemox.com, focusing on paid advertising campaigns. Optimized ad spend to achieve profitable results and increase ROI.

Performance Marketing Paid Advertising Google Ads Meta Ads Campaign Optimization

Junior Media Buyer

AdKing Marketing Agency

Jan 2022 - Jan 2023 (1 year)

Assisted in media buying activities, managing ad placements and optimizing campaign performance for various clients. Collaborated with the marketing team to ensure effective ad delivery and budget allocation.

Media Buying Campaign Management Digital Advertising

Media Buyer

Alay Gym wear

Jan 2021 - Jan 2022 (1 year)

Executed media buying strategies for clients such as florexpharma.com and Samplebeauty.com, focusing on maximizing reach and engagement. Monitored campaign performance and adjusted strategies to meet client objectives.

Media Buying Campaign Strategy Audience Targeting Performance Monitoring Client Management

Performance Marketing

Novicares

Jan 2021 - Jan 2022 (1 year)

Managed performance marketing initiatives for clients like Shinearmor.com and Jenpharm.com, driving traffic and conversions through targeted campaigns. Analyzed campaign performance to identify areas for improvement and maximize ad efficiency.

Performance Marketing Traffic Generation Data Analysis

Performance Marketing

Apex.rise

Jan 2020 - Jan 2021 (1 year)

Developed and implemented performance marketing campaigns to drive customer acquisition and revenue growth. Utilized data-driven insights to optimize ad spend and improve campaign effectiveness.

Performance Marketing Customer Acquisition Revenue Data Analysis Campaign Optimization

Performance Marketing

Jours Media

Jan 2017 - Jan 2019 (2 years)

Managed performance marketing efforts, focusing on digital advertising and lead generation for various clients. Implemented strategies to increase brand visibility and drive online engagement.

Performance Marketing Digital Advertising Lead Generation Online Engagement

Courier Manager

FedEx (SMSA)

Jan 2015 - Jan 2017 (2 years)

Managed courier operations in Khamis Mushit, Saudi Arabia, overseeing logistics and delivery processes. Ensured efficient and timely delivery of packages while maintaining high service standards.

Logistics Management COURIER Supply Chain Team Leadership Customer Service