Open to opportunities

Arbaz Sarwar

@arbazsarwar

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Digital business advertiser and Google Ads specialist driving lead generation and ROI through data-driven paid media.

Pakistan

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What I'm looking for

I am looking for a results-driven role where I can lead paid media and growth initiatives, work with data-forward teams, and scale ROI across channels.

I am a digital business advertiser with almost four years of experience specializing in Google SEM, display marketing, Facebook Ads, PPC campaigns, and customer acquisition. I design and optimize omnichannel paid media strategies that generate qualified leads and lower cost per conversion.

I have led paid advertising and digital operations roles managing large monthly ad budgets (noted experience managing over $200k/month) and have delivered measurable results across B2C and enterprise clients in industries including SaaS, manufacturing, finance, CPG, ecommerce, real estate, education, and security services.

I combine hands-on campaign management with audience building (ABM intelligence), creative collaboration, and performance analysis to improve Quality Scores, reduce CPA by 50%+ in past campaigns, and scale client growth. I seek opportunities to apply this expertise in a results-focused team.

Experience

Work history, roles, and key accomplishments

Current

Google Ads Expert

Current

Manpoy Engineering

Jul 2025 - Present (3 months)

Plan, manage, and optimize paid search and display campaigns across Search, Display, and Remarketing to generate qualified leads and improve brand visibility in the construction sector.

Google Ads Paid Search Display Advertising Remarketing Keyword Research CRO

Current

Paid Ads Manager

Current

Gold Stellar Advertising

Mar 2025 - Present (7 months)

Strategically manage and optimize client ad campaigns across Meta, Google, LinkedIn, and TikTok to drive performance through data analysis and creative audience-centric advertising.

Meta Ads Google Ads LinkedIn Ads Campaign Optimization Analytics Creative Strategy Audience Targeting

Advertisement Manager

Brand Bonjour

Oct 2024 - Apr 2025 (6 months)

Developed and executed strategic advertising campaigns, oversaw media planning and budget allocation, and optimized performance to maximize ROI across multiple client accounts.

Media Planning Budget Management Performance Tracking Media Buying Client Relations Competitor Analysis

Digital Operations Head

Azra.pk

Mar 2023 - Sep 2024 (1 year 6 months)

Managed omnichannel performance marketing for enterprise clients, overseeing over $200k monthly ad spend and using ABM intelligence to build audiences and improve conversion across platforms.

Performance Marketing ABM Audience Building Lead Generation Analytics

Digital Marketing Specialist

Defensivegadgets.com

Jul 2023 - May 2024 (10 months)

Optimized marketing campaigns to reduce cost per acquisition by over 50%, led social and Google Ads efforts, and implemented data-driven strategies to increase brand visibility and conversions.

Google Ads Social Media Marketing CPA Optimization Content Creation Market Research Analytics Campaign Optimization

Growth Marketing Associate

The Estate Business

Aug 2022 - Jul 2023 (11 months)

Assisted in lead generation strategies across email, content, social, and paid channels and supported content creation to maintain consistent brand messaging and handover qualified leads to HR.

Lead Generation Email Marketing Content Marketing Paid Advertising Social Media CRM Lead Nurturing

Paid Advertising Manager

Streetsaver.pk

Sep 2021 - Feb 2023 (1 year 5 months)

Handled paid advertising across multiple verticals and created full-funnel strategies with tailored content to improve conversions for security, skincare, real estate, education, and e‑commerce clients.

Paid Advertising Content Strategy Campaign Management Performance Optimization

Digital Business Manager

Saut-ul-Quran Academy

Apr 2021 - Aug 2022 (1 year 4 months)

Implemented digital strategy including SMM and SEO to generate over 2,000 leads and ~400 enrollments, managed a marketing team, and launched the brand website with an automated client acquisition system.

Digital Strategy SEO Lead Generation Team Management Website Launch Marketing Automation Brand Development

Digital Media Head

UET Science Society

Aug 2021 - Apr 2022 (8 months)

Led digital media for UET Centennial Technovation Summit, creating themed content and targeted SMM that acquired 50+ teams and 15+ judges for the inaugural national competition.

Event Marketing Social Media Marketing Content Strategy Community Outreach Campaign Execution