Abdul Moiz Khan
@abdulmoizkhan
Inventive digital marketer with 4 years of experience.
PakistanWhat I'm looking for
I am an inventive digital marketer with four years of experience, specializing in optimizing digital presence to drive profitability and revenue growth. My journey has been marked by a scientific approach to fine-tuning every aspect of digital marketing, resulting in successful campaigns that generate thousands of leads monthly.
Currently, as a Senior Performance Executive at Publicis Groupe, I manage a substantial media budget and have achieved an efficient cost per lead (CPL) of $25.7 with over 2,000 leads generated monthly. My expertise spans across various platforms including Meta, TikTok, Google, and LinkedIn, where I plan and optimize full-funnel digital campaigns tailored to maximize return on ad spend (ROAS) and reduce cost per acquisition (CPA).
Throughout my career, I have successfully managed multiple ad accounts, maintained impressive ROAS for e-commerce clients, and delivered actionable insights through data analysis. My commitment to continuous improvement is evident in my implementation of A/B testing and performance monitoring, which have significantly boosted conversion rates and overall campaign effectiveness.
Experience
Work history, roles, and key accomplishments
Senior Performance Executive
Publicis Groupe
Feb 2025 - Present (1 year 4 months)
Generated over 2,000 leads monthly through digital campaigns, achieving an efficient CPL of $25.7 with a monthly spend exceeding $200K. Managed a monthly media budget of $100K+ across various platforms, driving conversions and revenue growth.
Digital Marketing Executive
Artwing Studios
Jun 2023 - Present (3 years)
Managed over 10 ad accounts across Meta, Google, and TikTok, including e-commerce, lead generation, awareness, and message campaigns, working in US, UK, PAK, and UAE markets. Maintained a 5X ROAS for e-commerce clients and achieved a 20 AED CPL.
Digital Marketing Manager
Nompik Brand
Jan 2021 - Present (5 years 5 months)
Conducted in-depth market research and competitor analysis to identify a high-demand product niche, overseeing all aspects of product research, branding, and digital marketing. Achieved 9X ROAS with an ad spend of $10K, resulting in $90K sales in one year.
Freelance Digital Marketer
Fiverr
Dec 2020 - Present (5 years 6 months)
Worked on Facebook ads for US and UK clients, scaling a kids' clothing brand from $30K to $100K in sales. Developed over 100 Shopify stores and effectively managed Facebook ad campaigns.
Education
Degrees, certifications, and relevant coursework
Private
A levels, General Studies
2023 - 2025
Pursued A levels privately, focusing on advanced studies to prepare for higher education. This period involved independent learning and self-discipline.
Beacon Light Academy
O levels, General Studies
2003 - 2019
Completed O levels under the Edexcel Board, gaining foundational knowledge across various subjects. Developed strong analytical and problem-solving skills during this period.
Tech stack
Software and tools used professionally
Availability
Location
PakistanAuthorized to work in
Job categories
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