Open to opportunities

Abdul Moiz Khan

@abdulmoizkhan

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Inventive digital marketer with 4 years of experience.

Pakistan

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What I'm looking for

I am looking for a role that fosters creativity and offers opportunities for growth in digital marketing.

I am an inventive digital marketer with four years of experience, specializing in optimizing digital presence to drive profitability and revenue growth. My journey has been marked by a scientific approach to fine-tuning every aspect of digital marketing, resulting in successful campaigns that generate thousands of leads monthly.

Currently, as a Senior Performance Executive at Publicis Groupe, I manage a substantial media budget and have achieved an efficient cost per lead (CPL) of $25.7 with over 2,000 leads generated monthly. My expertise spans across various platforms including Meta, TikTok, Google, and LinkedIn, where I plan and optimize full-funnel digital campaigns tailored to maximize return on ad spend (ROAS) and reduce cost per acquisition (CPA).

Throughout my career, I have successfully managed multiple ad accounts, maintained impressive ROAS for e-commerce clients, and delivered actionable insights through data analysis. My commitment to continuous improvement is evident in my implementation of A/B testing and performance monitoring, which have significantly boosted conversion rates and overall campaign effectiveness.

Experience

Work history, roles, and key accomplishments

Current

Senior Performance Executive

Current

Publicis Groupe

Feb 2025 - Present (6 months)

Generated over 2,000 leads monthly through digital campaigns, achieving an efficient CPL of $25.7 with a monthly spend exceeding $200K. Managed a monthly media budget of $100K+ across various platforms, driving conversions and revenue growth.

Lead Generation CPA Google Analytics Google Tag Manager UTM Parameters A B Testing

Digital Marketing Executive

Artwing Studios

Jun 2023 - Present (2 years 2 months)

Managed over 10 ad accounts across Meta, Google, and TikTok, including e-commerce, lead generation, awareness, and message campaigns, working in US, UK, PAK, and UAE markets. Maintained a 5X ROAS for e-commerce clients and achieved a 20 AED CPL.

Lead Generation CPL Marketing Strategies ROI Creative Strategy Google Analytics A B Testing

Digital Marketing Manager

Nompik Brand

Jan 2021 - Present (4 years 7 months)

Conducted in-depth market research and competitor analysis to identify a high-demand product niche, overseeing all aspects of product research, branding, and digital marketing. Achieved 9X ROAS with an ad spend of $10K, resulting in $90K sales in one year.

Market Research Competitor Analysis Product Niche Identification Branding Digital Marketing Meta Ads Google Ads

Freelance Digital Marketer

Fiverr

Dec 2020 - Present (4 years 8 months)

Worked on Facebook ads for US and UK clients, scaling a kids' clothing brand from $30K to $100K in sales. Developed over 100 Shopify stores and effectively managed Facebook ad campaigns.

Facebook Ads Campaign Management

Education

Degrees, certifications, and relevant coursework

Private

A levels, General Studies

2023 - 2025

Pursued A levels privately, focusing on advanced studies to prepare for higher education. This period involved independent learning and self-discipline.

Beacon Light Academy

O levels, General Studies

2003 - 2019

Completed O levels under the Edexcel Board, gaining foundational knowledge across various subjects. Developed strong analytical and problem-solving skills during this period.