Looking for a job

Aamir Raza

@aamirraza

Experienced PPC specialist skilled in managing high-ROI Google, Facebook, Microsoft, and LinkedIn Ads campaigns to drive traffic and conversions.

Pakistan

Message

What I'm looking for

I am seeking a dynamic role where I can drive business growth through advanced PPC campaigns and performance marketing, collaborate with innovative teams, and apply data-driven strategies using cutting-edge marketing tools. I value opportunities for creativity, professional development, and impactful results in a fast-paced digital environment.

A results-driven digital marketer with extensive expertise in Pay Per Click (PPC) advertising and performance marketing, I have led and scaled effective paid media campaigns across Google Ads, Microsoft Ads, Facebook Ads, LinkedIn Ads, Pinterest Ads, Twitter Ads, and Apple Search Ads. With a proven track record from 2016 to 2024, I specialize in designing high-conversion PPC strategies, meticulous keyword research, creative ad copy, and data-backed bid management to maximize ROI for diverse brands and industries.

My hands-on experience spans end-to-end campaign creation, A/B testing, automation, and analytics. I excel at optimizing landing pages and user flows for higher conversion rates through platforms such as Google Analytics, Google Tag Manager, and Visual Website Optimizer. My strategic approach is informed by deep technical skills in advanced SEO, content marketing, and social media optimization (SMO), leveraging tools like Ahrefs, SEMrush, Hotjar, Screaming Frog, and Bing Webmaster Tools to drive comprehensive digital growth.

Alongside paid advertising, I bring broad expertise in affiliate marketing (Adcell, ShareASale), email marketing (Mailchimp, Brevo), marketing automation (Zapier, Pabbly), and CRM (Odoo, HubSpot integration), as well as hands-on content and UX optimization (Figma, Canva, Buffer, Mouseflow, Microsoft Clarity). My cross-disciplinary capabilities enable seamless collaboration with design and development teams to deliver impactful campaigns, boost user acquisition, and generate measurable business results.

I am passionate about harnessing data-driven insights to continually refine marketing strategies and empower brands to thrive in ever-changing digital landscapes.

Experience

Work history, roles, and key accomplishments

Senior SEO Expert

Estaya GmbH

Dec 2022 - Oct 2024 (1 year 10 months)

Developed and executed advanced SEO, CRO, and content strategies to improve organic search visibility and drive targeted traffic. Managed affiliate programs and collaborated on UX improvements using heatmaps and analytics to increase conversions and revenue.

SEO CRO Ahrefs Screaming Frog Google Analytics Google Tag Manager Hotjar Affiliate Marketing

Head of Performance Marketing and Growth

Turbo Anchor

Nov 2021 - May 2022 (6 months)

Led performance marketing across search and social channels, designing and optimizing paid campaigns to maximize conversions and ROI. Implemented marketing automation and A/B testing to improve funnel performance and scale growth initiatives.

Google Ads Facebook Ads LinkedIn Ads Microsoft Ads Pinterest Ads Google Analytics SEMrush A B Testing

Digital Marketing Manager

Softech Systems

Sep 2020 - Aug 2021 (11 months)

Managed multi-channel digital campaigns including search, social, and app-store advertising to drive installs, traffic, and conversions. Used analytics and ASO tools to optimize app performance and sharpen user acquisition strategies.

Google Ads Apple Search Ads Facebook Ads Twitter Ads ASO Firebase Google Analytics Hotjar

Digital Marketing Manager

Nextage Technologies

Jun 2019 - Aug 2020 (1 year 2 months)

Executed SEO and content marketing strategies and managed paid channels to grow organic traffic and lead generation. Built affiliate and email programs while supporting business development through targeted outreach and technical content.

SEO Content Marketing ShareASale Mailchimp Brevo Google Ads LinkedIn Ads Ahrefs

SEO Expert

Programmers Force

Dec 2018 - Mar 2019 (3 months)

Executed SEO and CRO initiatives to improve search rankings and conversion performance, and managed paid search campaigns to drive targeted traffic. Integrated analytics and behavioral tools to identify issues and optimize user journeys.

SEO CRO Google Ads LinkedIn Ads Google Analytics Ahrefs Google Tag Manager Mouseflow

E-commerce Coordinator

Hashtag Tribe

May 2017 - Dec 2017 (7 months)

Managed WordPress and OpenCart e-commerce platforms, optimized product listings and SEO to increase product visibility and online sales. Coordinated social media and content efforts to support revenue growth.

E Commerce Operations WordPress OpenCart SEO SMO Product Listing Optimization Online Sales Management E commerce Operations

E-commerce Executive

Jmarto

Jun 2016 - Mar 2017 (9 months)

Operated OpenCart storefront, optimized product pages and managed online sales processes to improve conversion rates. Ran social campaigns and Facebook Ads to drive traffic and sales.

E Commerce Operations OpenCart SEO SMO Facebook Ads Online Sales Management Product Page Optimization

Ads Posting Executive

World Telemart

Jan 2016 - Jun 2016 (5 months)

Created and published online advertisements across platforms and supported administrative tasks to maintain smooth office workflows. Assisted with data entry and customer inquiries to support operations.

Ads Posting Classified Ads Data Entry Customer Support Administrative Tasks Content Publishing