Open to opportunities

Gustavo Guileti

@gustavoguileti

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Head of Analytics and Measurement specializing in trusted web and marketing data.

Brazil

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What I'm looking for

I’m looking to lead measurement and analytics for marketing teams, building governed tracking and dashboards that deliver reliable attribution, clear performance insights, and ROI-focused decisions across paid channels.

I’m a Head of Analytics focused on building measurement and analytics infrastructure that leadership and clients can trust. I lead governance of event tracking and conversion measurement frameworks across marketing channels.

I design and implement both client-side and server-side tracking to improve data reliability and attribution accuracy. I also troubleshoot tracking and data integrity issues to keep reporting consistent and decision-ready.

Across my roles, I’ve built 10+ executive dashboards and developed reporting that supported major paid media performance outcomes, including paid media revenue increases of 40%+. I’ve also supported environments managing R$60M+/month in ad spend.

I work end-to-end with analytics and data practices, including SQL-based data modeling, ETL, and dashboard development with tools like Looker Studio and Power BI. I also prioritize data privacy compliance (GDPR/CCPA/CPRA/LGPD) while implementing web analytics and marketing attribution workflows.

Experience

Work history, roles, and key accomplishments

Current

Head of Analytics & Measurement

Current

The Vam Group

Jan 2026 - Present (7 months)

Led measurement and analytics infrastructure to ensure trusted GA4/GTM performance data for leadership and client decisions. Designed and governed event tracking and conversion measurement frameworks and built executive dashboards.

GA4 Event Tracking Stape Server Side Tracking Attribution

Tracking & Measurement Specialist

The Vam Group

May 2025 - Dec 2025 (7 months)

Implemented and managed tracking infrastructure across projects, including GA4 and Google Tag Manager. Set up conversion tracking for paid media and built performance dashboards to support marketing decision-making.

Google Tag Manager GA4 Conversion Tracking Google Ads Meta Ads LinkedIn Ads Taboola Advertising Server Side Tracking Meta API JavaScript Marketing Analytics

E-commerce Data Analyst

Sellersflow

Mar 2025 - Nov 2025 (8 months)

Implemented GA4/GTM event and interaction tracking to measure user behavior and conversions. Built dashboards and reports, analyzed user journeys to optimize conversion bottlenecks, and supported A/B testing and usability improvements.

GA4 E commerce analytics Conversion Funnels Web Analytics A B Testing Heatmaps Shopify WooCommerce Loja Integrada VTEX

Web Tracking & Analytics Lead

Ocupe Digital

Sep 2024 - Apr 2025 (7 months)

Led client analytics onboarding and designed tracking architecture for e-commerce environments using GTM and GA4. Built dashboards and reports and developed a centralized analytics dashboard integrating multiple clients and platforms.

GA4 Reporting Airbyte BigQuery Dashboard And Reports Conversion Funnels E commerce analytics

Data Analyst / BI Analyst

Data Mundo

Jan 2024 - Sep 2024 (8 months)

Worked on business analysis tasks including prioritization and Scrum-based delivery, and prototyped dashboard needs. Performed data mapping and ETL and developed dashboards and KPI/OKR indicators.

Scrum Agile Figma Excel Data Mapping ETL Pentaho SSIS SQL Power BI Tableau Data Studio KPIs OKRs Documentation GDPR Data Governance Gamification

Marketing Data Analyst

V4 Company

Apr 2023 - Jul 2024 (1 year 3 months)

Analyzed marketing campaign performance to improve acquisition and conversion strategies. Developed Looker Studio dashboards and implemented tracking and analytics solutions, including integrations and automated workflows to centralize marketing and performance data.

Google Ads Meta Ads LinkedIn Ads Looker Web Analytics Marketing Attribution Google Analytics Workflow Automation CRM Email Marketing E commerce analytics

Paid Media Manager

Thevendas - Assessoria De Marketing

Oct 2022 - Jun 2024 (1 year 8 months)

Managed paid media campaigns and optimized results across digital channels using Google Ads and Meta Ads. Implemented GA/GTM tracking for accurate campaign measurement and produced performance reports to inform marketing decisions.

Google Ads Meta Ads Paid Media Optimization Web Analytics Google Analytics Campaign Measurement Reporting

Digital Marketing Freelancer

Freelance Digital Marketing

Jul 2020 - Apr 2023 (2 years 9 months)

Managed digital marketing campaigns focused on lead generation and online sales, using performance analysis to optimize results. Coordinated marketing operations and supported sales processes, including customer acquisition and relationship management via WhatsApp.

Google Ads Meta Ads Google Analytics Digital Marketing Copywriting Sales Strategy Lead Generation Campaign Optimization Team Coordination

Social Security Intern

National Institute of Social Security

Mar 2019 - Mar 2021 (2 years)

Provided administrative support and customer service for insured individuals through in-person and phone assistance. Managed appointments and documentation workflows and supported operational reporting using spreadsheets.

Customer Service Administrative Support Appointment Scheduling Excel

Office Assistant (Human Resources)

Curtume J. Kempe

Oct 2018 - Feb 2019 (4 months)

Supported recruitment by reviewing and organizing candidate CVs and assisted with employee onboarding and HR administration. Managed time tracking records and maintained HR documentation.

Recruitment support CV Screening Employee Onboarding HR Administration Time Tracking