Open to opportunities

CAROLINE FERNANDES

@carolinefernandes

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Data Engineer specializing in Marketing Analytics and Data Collection.

Brazil

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What I'm looking for

I am looking for a role that fosters collaboration, encourages innovation, and offers opportunities for professional growth in data engineering and analytics.

As a Data Engineer with over 4 years of experience, I specialize in Data Collection and Marketing Analytics. My expertise lies in designing and implementing tracking architectures for web and app environments, ensuring data quality, and supporting marketing measurement. I have a proven ability to deploy scalable data collection pipelines using tools like Google Tag Manager, GA4, BigQuery, and Cloud SQL.

Throughout my career, I have successfully translated business needs into technical data solutions, collaborating with data engineering, analytics, and media teams. My passion for driving reliable data collection fuels my commitment to analytics, reporting, and growth strategies in data-driven organizations. I thrive in environments where I can leverage my skills in SQL, JavaScript, and cloud platforms to deliver impactful results.

Experience

Work history, roles, and key accomplishments

Current

Senior Data Engineer – Data Collection

Current

DP6 Technologies

Sep 2024 - Present (11 months)

Designed and implemented data collection pipelines for web and app environments using GTM, GA4, and various media platforms. Developed and maintained data layers in collaboration with developers to ensure robust and accurate data capture.

Google Tag Manager GA4 BigQuery Cloud SQL JavaScript HTML CSS

Current

WebAnalytics Engineer

Current

Exactius

Oct 2023 - Present (1 year 10 months)

Planned and implemented user data flows with a focus on marketing data collection and clean attribution. Managed technical setups in GTM, GA4, Shopify, and server-side APIs.

GA4 Google Tag Manager Snowflake SQL Shopify JavaScript HTML CSS

WebAnalytics Specialist

Aip3 Marketing

Aug 2022 - Present (3 years)

Responsible for full data layer implementation for multiple clients across LATAM. Built advanced dashboards and tracking logic using GA4, Looker, and custom SQL.

GA4 Google Tag Manager Looker BigQuery SQL Google Ads HTML CSS JavaScript

WebAnalytics Specialist

Pareto Marketing

Dec 2020 - Present (4 years 8 months)

Led tracking implementations across e-commerce and service websites using GA4, GTM, and paid media pixels. Built custom tracking solutions using JavaScript, HTML, and CSS to support complex marketing requirements.

GA4 Google Tag Manager Google Ads SQL JavaScript HTML CSS

Education

Degrees, certifications, and relevant coursework

Mackenzie University

Postgraduate, Data Engineering

2024 - 2024

Focused on advanced topics in data engineering, including cloud data architecture, designing and implementing data pipelines, and managing big data solutions. Developed skills for building robust data infrastructures.

UNIFAVIP University

Bachelor's Degree, Cybersecurity

2020 - 2023

Studied core concepts in cybersecurity, including data privacy, cloud security, networking, and fundamental cybersecurity principles. Gained knowledge in protecting digital systems and data.