Open to opportunities

André Santos

@andrsantos1

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Performance Marketing Manager connecting paid media with data-driven tracking and attribution.

Brazil

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What I'm looking for

I’m looking for a performance role where I can own paid acquisition end-to-end, build reliable first-party tracking and attribution, and automate reporting dashboards—so decisions are evidence-based and optimized for CPA/ROAS with continuous CRO.

I connect paid media and data so every campaign decision has evidence behind it, not instinct. I’ve spent 5+ years across B2B and B2C funnels, with hands-on ownership of acquisition performance, from strategy to execution to measurement.

In my current role as an on-site Performance Marketing Manager, I own R$300k+/month in paid acquisition across Meta Ads and Google Ads for multiple business units—driving full-funnel performance toward CPA and ROAS targets. I also engineered end-to-end tracking from scratch, including Meta CAPI via Cloudflare Worker, multi-container GTM, and event deduplication to protect attribution quality for algorithmic bidding.

I’ve replaced manual reporting with automated pipelines (Pipedrive → BigQuery → Looker Studio), and I use n8n to automate lead qualification and CRM routing—integrating WhatsApp and internal notifications into one acquisition workflow. I bring a performance mindset plus a data engineer’s discipline, building dashboards, conversion frameworks, and CRO practices that translate spend into revenue outcomes.

Experience

Work history, roles, and key accomplishments

Current

On-site Performance Marketing Manager

Current

Welucci & Co.

Nov 2025 - Present (8 months)

Own R$300k+/month in paid acquisition across Meta Ads and Google Ads for three business units, optimizing full-funnel performance toward CPA and ROAS targets. Built end-to-end tracking (Meta CAPI via Cloudflare Worker, GTM event deduplication) and automated CRM-to-dashboard reporting via Pipedrive, BigQuery, Looker Studio, and n8n.

Meta Ads Google Ads Paid Media Management Campaign Optimization Marketing Attribution Server Side Tracking Cloudflare Workers Google Tag Manager (GTM)Event Deduplication BigQuery SQL Looker Studio Pipedrive N8n Marketing Automation CRM Integration CRO Budget Management A B Testing

Remote Paid Media Manager

V4 Company

Jun 2025 - Nov 2025 (5 months)

Managed R$150k+/month across 17 client accounts using Meta Ads, Google Ads, LinkedIn Ads, and TikTok Ads. Improved performance through audience segmentation and funnel stage conversion optimization, reducing CAC by up to 20% while achieving 5x+ ROAS, and supported revenue attribution across Shopify/Nuvemshop/Tray with Olist and Tiny ERPs.

Meta Ads Google Ads LinkedIn Ads Paid Media Management Campaign Optimization Audience Segmentation Conversion Rate Optimization (CRO)ROAS CAC CPA LTV CVR Budget Management Shopify Olist (ERP)Tiny (ERP)Marketing Attribution

Remote Performance Marketing Specialist

V4 Company

Aug 2023 - May 2025 (1 year 9 months)

Owned paid acquisition and retention campaigns on Meta Ads and Google Ads across multiple client accounts for 22 months. Led monthly strategic reviews, translating performance data into growth roadmaps and budget reallocation recommendations, and built reporting frameworks connecting ad spend to revenue outcomes for client expansion discussions.

Meta Ads Google Ads Paid Media Management Campaign Optimization Marketing Analytics Budget Management ROAS CPA LTV CVR Marketing Attribution A B Testing CRO Lead Generation

Remote Digital Marketing Specialist

Freelancer

Jul 2020 - Oct 2023 (3 years 3 months)

Launched and optimized paid media campaigns on Meta Ads and Google Ads for 10+ small businesses, generating measurable lead growth on lean budgets. Built conversion-focused landing pages and automated email sequences using RD Station, and produced monthly performance reports using Google Analytics and RD Station data to support client budget decisions.