Open to opportunities

Roberta Osandabaraz

@robertaosandabaraz

Message

Data professional focused on insights and strategic decision-making.

Brazil

Message

What I'm looking for

I seek a role that values data-driven insights and fosters professional growth.

I am a dedicated data professional with over a decade of experience in the field, specializing in business intelligence and analytics. Since 2013, I have honed my skills in project management, strategy, and operations, always striving to provide actionable insights that drive business success. My work involves creating and maintaining dashboards, reports, and databases, ensuring that data is not only accessible but also understandable for all stakeholders.

Throughout my career, I have collaborated with a diverse range of clients, including notable names such as Banco ABC, Nestlé, and Toyota. My expertise in tools like Google Analytics, SQL, and Power BI allows me to deliver comprehensive analyses that inform strategic decisions. I am passionate about democratizing data access and fostering a culture of data-driven decision-making within organizations, ensuring that every team member can leverage insights for better outcomes.

Experience

Work history, roles, and key accomplishments

Current

Sr Digital Analytics Analyst

Current

MATH GROUP

Mar 2024 - Present (1 year 3 months)

Responsible for tagging planning and validation, data collection, organization, and analysis. Created and maintained dashboards and reports via Google Data Studio, focusing on user journey analytics.

Google Data Studio Data Analysis Dashboards User Journeys Client Communication Project Management Data Validation Reporting

Business Intelligence Supervisor

Publicis Brasil

Mar 2022 - Mar 2024 (2 years)

Managed data collection and analysis, created dashboards and reports via Google Data Studio, and ensured media performance tracking. Led team management and client communication.

Google Data Studio Media Management Team Management Data Collection Reporting Google Tag Manager Client Communication Project Management Dashboards Data Validation

Business Intelligence Supervisor

WMCCANN

Jun 2021 - Mar 2023 (1 year 9 months)

Oversaw data collection and analysis, created dashboards and reports via Google Data Studio, focusing on media performance metrics and client communication.

Google Data Studio Data Collection Reporting Client Communication Dashboards Data Analysis Project Management Team Management

Data Intelligence Coordinator

Global Ad

Dec 2020 - Jun 2021 (6 months)

Led data collection and analysis, created dashboards via Google Data Studio, and focused on media performance and social networks. Managed client communications and technical positioning.

Google Data Studio Media Management Data Collection Reporting Client Communication Project Management Dashboards Data Analysis

Business Intelligence Senior

Lume

Oct 2020 - Jan 2021 (3 months)

Conducted data collection and analysis, created dashboards and reports focusing on web analytics and SEO. Managed client communications and team training.

Web Analytics SEO Data Collection Reporting Client Communication Dashboards Project Management Training Data Analysis

Business Intelligence Senior

Paim

Oct 2019 - Oct 2020 (11 months)

Managed data collection and analysis, created dashboards and reports focusing on media performance and social networks. Led client communications and team training.

Data Collection Reporting Client Communication Dashboards Project Management Training Data Analysis

Business Intelligence

Grupo Studio

Mar 2019 - Oct 2019 (7 months)

Conducted data collection and analysis, created dashboards, and monitored KPIs and media performance. Managed projects focused on lead generation and CRM administration.

Data Collection KPIs Dashboards Project Management CRM Administration Media Management Data Analysis Reporting Automation

Business Intelligence

W3haus

Sep 2017 - Jan 2019 (1 year 4 months)

Produced performance reports and analyzed results related to media performance and web analytics. Managed team tasks and created dashboards.

performance reporting Data Analysis Performance Analytics Dashboards Team Management Project Management Web Analytics Data Collection Client Communication

Digital Analytics

Global AD

Jun 2016 - Aug 2017 (1 year 2 months)

Created performance reports and conducted digital marketing analysis focusing on web analytics and social networks. Managed tracking planning and client diagnostics.

Digital Analytics Web Analytics performance reporting Diagnostics Data Collection Project Management Performance Analysis Reporting

Business Intelligence

AG2 Nurun

Sep 2013 - May 2016 (2 years 8 months)

Planned and validated tracking plans, extracted data, and produced reports focused on web analytics KPIs. Collaborated with Media and Social Networks areas.