Open to opportunities

Kauana Borges

@kauanaborges

Message

Growth marketing leader using data, experimentation, and AI to scale revenue.

Brazil

Message

What I'm looking for

I’m looking to drive growth end-to-end—funnel, experimentation, and CRM—turning data into clear decisions. I want teams where I can combine web analytics, SQL, and AI to scale ROAS, reduce CAC, and accelerate qualified pipeline.

I’m a Growth Marketing professional with more than 7 years in e-commerce, marketplace, financial market, and SaaS ecosystems. I’m data-driven and funnel-focused, turning insights from multiple sources into actionable recommendations for Growth, Product, and Communication teams.

I bring strong A/B experimentation and statistical interpretation, plus web analytics expertise (GA4, GTM, Looker Studio, Power BI) and SQL-based data extraction and manipulation. I also apply practical AI (Claude, Gemini) to automate data collection and executive reporting, and I work closely with CRM platforms (HubSpot, RD Station, Salesforce) to optimize lead scoring, nurturing, and segmentation—consistently improving performance outcomes like +18% revenue and stronger qualified-lead conversion.

Experience

Work history, roles, and key accomplishments

Current

Analista de Performance

Current

Freelancer

Oct 2023 - Present (2 years 8 months)

Gerencie e escalou investimentos em Google Ads, Meta Ads e LinkedIn Ads, aplicando Smart Bidding e rotinas de testes A/B para maximizar ROAS e reduzir CAC. Realizou auditoria e implementação avançada de tagueamento com GTM/GA4, configurando conversões e integração de API de Conversões para mitigar perda de dados.