Open to opportunities

Nícolas Anderson

@ncolasanderson

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Marketing and data analyst specializing in paid media, tracking, integrations, and dashboarding.

Brazil

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What I'm looking for

I seek roles combining paid media strategy with hands-on tracking, integrations, and dashboarding at data-driven teams that value measurement and clear reporting.

I am a marketing analyst focused on paid media and data integrations, with hands-on experience building tracking setups, troubleshooting client data flows, and transforming raw metrics into clear visual stories using GA4, GTM, Hyros, and Looker Studio. Over the past several years I managed PPC campaigns across industries, migrated clients from UA to GA4, and implemented automated dashboards and reports that improved measurement and decision-making.

My strengths are bridging performance marketing with data storytelling and technical implementation: I create and validate tracking, partner with developers on custom tags, and build dashboards in Looker Studio and Power BI. I am eager to deepen my expertise in data integrations and analytics and to contribute to teams that value reliable measurement and insight-driven strategy.

Experience

Work history, roles, and key accomplishments

Current

Marketing/Data Analyst

Current

Modernized Marketing

Feb 2024 - Present (1 year 7 months)

Leading integration of Hyros, GA4 and multiple ad platforms to build automated dashboards and ensure reliable campaign measurement; implement and validate GTM tracking and troubleshoot client data flows to improve reporting accuracy.

GA4 Google Tag Manager Hyros Looker Studio Google Ads Meta Ads Data Integration Dashboarding

PPC Analyst

Actmob

Aug 2023 - Feb 2024 (6 months)

Managed and optimized paid media campaigns for 15+ clients across industries, handled full campaign lifecycle and implemented GA4/GTM tracking to ensure campaigns were backed by reliable data.

Google Ads Meta Ads GA4 Google Tag Manager LinkedIn Ads Reporting Campaign Optimization

PPC Sr. Analyst

Chili

Mar 2023 - Jun 2023 (3 months)

Managed multi-channel PPC campaigns and led UA-to-GA4 migrations with custom GTM tags; collaborated with developers on tracking and improved ad copy using AI tools to scale performance.

Google Tag Manager Google Ads Meta Ads Looker Studio Ad Copy Optimization JavaScript

Digital Marketing Intern - PPC

Hubify

Jan 2023 - May 2023 (4 months)

Created and managed paid campaigns on Google, Meta and LinkedIn; supported GA4 and GTM tagging and produced structured reports in Looker Studio and Power BI.

Google Ads Meta Ads LinkedIn Ads GA4 Google Tag Manager Looker Studio Power BI

Digital Marketing Analyst - PPC

Hubify

Aug 2022 - Mar 2023 (7 months)

Owned PPC strategy, execution and client reporting for B2B and B2C accounts; built dashboards in Looker Studio and Power BI to support decision-making and client transparency.

Google Ads Meta Ads Looker Studio Power BI Reporting Account Management PPC Strategy Performance Analysis

Marketing Jr. Analyst - SEM

EBAC

Apr 2022 - Jul 2022 (3 months)

Managed SEM campaigns across Brazil, Mexico and LATAM, launching and optimizing search, display and video campaigns while writing ad copy and reporting on performance.

Google Ads SEM Campaign Optimization Reporting

Digital Marketing Intern - Paid Search

Liv Up

Jun 2021 - Apr 2022 (10 months)

Operated SEM campaigns across Search, Display, Shopping and Performance Max, produced regular reports in Looker to track sales and performance KPIs and supported strategic planning with insights.

Performance Max Looker Reporting Google Ads Campaign Analysis KPI Tracking

IT Junior Analyst

CGI

Jan 2018 - Nov 2019 (1 year 10 months)

Managed night-shift enterprise backup operations, ensured server continuity through backups and restores, generated operational reports and supported change management.

Backup Monitoring

IT Intern

CGI

Jun 2016 - Jan 2018 (1 year 7 months)

Monitored server backup performance, assisted with restores and offsite tape management, and supported nightly troubleshooting and reporting for enterprise backup systems.

Troubleshooting Offsite Tape Management Reporting