Open to opportunities

Paola Cardoso

@paolacardoso

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Data Analytics professional with expertise in tracking and data analysis.

Brazil

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What I'm looking for

I am seeking a role that fosters collaboration, encourages innovation, and offers opportunities for professional growth in data analytics.

I am a Data Analytics professional nearing the completion of my degree in Computer Engineering, with around 4 years of technical experience in digital marketing. My expertise lies in supporting cross-functional teams, particularly in Paid Media, CRM, and SEO, with a strong focus on tracking, tag implementation, and data analysis.

Throughout my career, I have developed a deep understanding of various analytics tools and methodologies. I excel in Google Tag Manager, advanced trigger and tag configuration using Regex, JavaScript, and HTML/CSS. My experience includes configuring GA4, Firebase, Adjust, and Mixpanel to collect key metrics and user behavior across web and app environments. I am committed to ensuring data accuracy through debugging, data validation, and troubleshooting, and I have strong SQL skills complemented by experience in building dashboards in Power BI and Looker Studio.

Experience

Work history, roles, and key accomplishments

Current

Data Strategist

Current

Cadastra

Dec 2023 - Present (1 year 6 months)

As a Data Strategist, I lead technical efforts in debugging and resolving data inconsistencies while optimizing Google Tag Manager server-side configurations. I collaborate with major platforms like Meta and Google to implement tailored measurement plans and manage privacy strategies aligned with GDPR/LGPD.

Google Tag Manager GDPR Data Analysis SQL Data Validation Technical Communication

Data Engineering Analyst

Cadastra

Jul 2022 - Dec 2023 (1 year 5 months)

In my role as a Data Engineering Analyst, I built scalable ELT pipelines using Python and BigQuery, led the migration from Universal Analytics to GA4, and supported teams in defining tracking strategies for web and mobile products.

Python BigQuery GA4 Data Integration Tracking Strategies SQL Data Governance

Data Assistant

Cadastra

Jan 2022 - Jul 2022 (6 months)

As a Data Assistant, I automated campaign reports using Python, conducted quality assurance for ad pixels, and built dashboards in Power BI and Looker Studio to monitor marketing KPIs. I also collaborated closely with developers for accurate event tracking.

Python Power BI Looker Studio Quality Assurance GTM Data Visualization Dashboard Development Automation Event Tracking

Education

Degrees, certifications, and relevant coursework

Universidade do Vale do Rio dos Sinos

Bachelor's in Computer Engineering, Computer Engineering

2020 - 2026

Key courses include Algorithms, Probability and Statistics, Data Science, Web Development, Software Engineering, and Object-Oriented Programming.

Udemy

Web Development

2023 - 2024

Completed a course in Web Development covering HTML, CSS, JavaScript, Git/GitHub, Web APIs, Responsive Design, and React.

Infox Informática

Python Programming Course, Programming

2019 - 2019

Completed an 8-month Python Programming course focusing on advanced programming, task automation, and data manipulation using libraries such as Pandas.