Open to opportunities

Grace Belgau

@gracebelgau

Message

I build integrated brand campaigns that grow revenue, engagement, and retail impact.

United States

Message

What I'm looking for

I'm seeking a long-term full-time role where I can lead integrated brand and go-to-market work, turn performance insights into action, collaborate across teams, and contribute deeply to meaningful work with lasting impact.

At Moose Toys, I own U.S. brand management for Little Live Pets, turning global strategy into seasonal go-to-market plans across paid media, creators, ecommerce, and retail. I led the brand's first Roblox integration with Gamefam, generating 28.3M visits and 103.2M brand engagements.

I've also directed B2B and DTC marketing at TheWrap and WrapWomen, where I built workflows that cut asset turnaround time by 50%, supported millions in revenue, and increased ticket sales 20% year over year. Previously, at Brand Packaging Factory and Super Premium Can Corp., I drove integrated CPG and ecommerce campaigns that achieved 6:1 ROAS, doubled sales in targeted markets, and expanded into 30 regional retail stores.

Through Graceful Marketing Agency, I help B2B, B2C, DTC, and B2E clients turn positioning into high-performing campaigns across SEO, paid media, social, email, content, partnerships, and experiences. I'm looking to grow long-term with one organization and contribute to work with meaningful, lasting impact.

Experience

Work history, roles, and key accomplishments

Current

Integrated Marketing Consultant

Current

Graceful Marketing Agency

Jan 2017 - Present (9 years 7 months)

Developed and executed integrated marketing strategies for B2B, B2C, DTC, and B2E clients, improving engagement by 15-20% and brand visibility by 25%. Led multi-channel campaigns and experiential activations.

Integrated Marketing SEO SEM Paid Media Social Media Email Marketing Content Strategy Experiential Marketing Influencer Marketing Customer Journey A B Testing

Brand Manager

Moose Toys LLC

Jan 2025 - Jan 2026 (1 year)

Owned US brand management for Little Live Pets, translating global brand strategy into seasonal GTM plans and leading the first-ever Roblox integration with 28.3M visits. Managed A&P budget, influencer programs, and cross-functional coordination.

Brand Management Go To Market Budget Management Influencer Marketing Roblox Gamefam A B Testing Paid Media Creative Briefs performance reporting

Marketing Director

TheWrap News Inc.

Jan 2022 - Jan 2024 (2 years)

Directed B2B and DTC marketing for an entertainment news brand, cutting asset turnaround time by 50% and achieving a 28% email open rate. Oversaw co-branded campaigns with Fortune 500 partners and revamped audience engagement.

B2B Marketing DTC Marketing Email Marketing Segmentation Campaign Optimization SEO Event Marketing Sponsorship Reporting Audience Research

Marketing Manager

Brand Packaging Factory / Super Premium Can Corp.

Jan 2019 - Jan 2022 (3 years)

Orchestrated brand development and led B2B/B2C campaigns for a lifestyle and cannabis CPG corporation, achieving 6:1 ROAS and 100% sales growth in targeted markets. Managed influencer, retail, and loyalty programs.

Brand Development B2B Marketing B2C Marketing CPG Paid Search Paid Social A B Testing Influencer Marketing Retail Marketing Loyalty Programs NPD

Marketing Coordinator

Highland Partners Corp.

Jan 2017 - Jan 2019 (2 years)

Revamped email campaigns through segmentation and A/B testing, achieving 3.5% CTR and 25% open rate. Maintained CRM data and optimized web pages to improve lead conversion.

Email Marketing Segmentation A B Testing CRM Web Optimization Lead Conversion

Marketing Specialist

Masterpiece Medical Spa

Jan 2016 - Jan 2017 (1 year)

Executed multi-channel campaigns lifting email open rates to 29%, doubling dermal filler sales, and tripling social following. Managed agencies and utilized SEO for first-page rankings.

Email Marketing Social Media Influencer Marketing SMS Marketing Paid Media SEO Agency Management Brand Partnerships

Education

Degrees, certifications, and relevant coursework

California State Polytechnic University-Pomona

Bachelor of Arts, Psychology

2012 - 2016

Grade: 3.57 GPA

Activities and societies: President of Psi Chi CPP; Peer Mentor; Research Assistant

Pursued a Bachelor of Arts in Psychology with a minor in Organizational Communications, achieving a 3.57 GPA. Served as President of Psi Chi CPP, Peer Mentor, and Research Assistant.